The Right Fit in partnership with Carlotta Studios hosted a number of Australia's industry-leading brands, together with some of the nations most talented producers, photographers, videographers, models and influencers, who joined forces for the city's biggest social media and influencer marketing event yet.
Held yesterday, May 21st, Sydney's Biggest Photoshoot aimed to showcase The Right Fit's calibre and diversity of talent, ability to produce high quality content within a tight turn around, and the power of amplification via social media sharing, all within one place and without the use of an agency.
The success measures of Sydney's Biggest Photoshoot was determined by how many pieces of content could be produced, for the most number of brands, using the most number of talent, reaching the biggest audience, in the time frame of just one day. Taryn Williams, award-winning CEO and founder of The Right Fit's says the results from the event far-exceeded her expectations.
"In just one day, The Right Fit together with Carlotta Studios worked with 20 brands, 21 photographers, 8 videographers, 48 models/influencers, 11 hair and makeup artists, and 5 stylists. By the end of the day we had produced over 800 videos and over 25,000 images that were shared as posts or stories, and reached approximately 1.3 million people with an engagement of 6%. These numbers speak for themselves, demonstrating the value of connecting brands with authentic social media influencers and talent."
Williams, who started her first business Wink Models in 2007, has built a reputation as one of Australia's most popular entrepreneurs and digital influencers. With over 16 years of experience, Williams has proven herself as a game changer and industry shaker, citing the event as a mutually beneficial case study of sorts, to demonstrate just how impactful social media and influencer marketing can be for businesses brands, and talent alike.
"Influencer marketing is a highly effective way for businesses to speak directly and authentically with a target audience. It's also a prime opportunity for the influencer or talent to add value to their channel by connecting and collaborating with like-minded brands with aligned values," explains Williams.'The Right Fit makes this happen effectively and seamlessly, by helping clients get access to top quality talent faster, more efficiently and more affordably than through traditional agencies."
Covering all costs for the event including, talent, equipment and studio space, The Right Fit invited its existing clientele to participate for free, by simply donating or loaning products to feature in a variety of shots, and intern receive a minimum of 20 images for use on their social channels, plus coverage and exposure to The Right Fit's combined audience of over 650k followers.
The event exhibited brands and influencers across the fashion, lifestyle, sports, food and beverage arenas. The Iconic, Grey Goose, Lekker Bikes and Sass and Bide are just a few of the brands that jumped on board to be involved, and collaborated with the likes of Mike Goldman, Ashley Ruscoe and Alison Morgan who were able to watch the behind-the-scenes action roll out throughout the day across social media by following #biggestshootsydney, thanks to reputable videographer, Robb Cook, who covered the event.
Sydney's Biggest Photoshoot took place at Carlotta Studios, a space recognised for its dedication to accommodate and support creators of visual content in the most functional, user friendly, fully integrated and diverse studio complexes the city has to offer.
For more information or to get involved visit theright.fit