PureBred Gluten Free Bread

PureBred Gluten Free Bread

Australian families who buy multiple loaves of bread a week to meet the dietary needs of their family are wasting money unnecessarily.

According to a recent Newspoll survey, one in six households (18%) regularly buy three different types of bread every week and a quarter (27%) are buying four or more loaves a week.

The survey findings support what nutrition experts have suspected for some time – grocery buyers with family members who are gluten intolerant or have coeliac disease are finding it necessary to double up on basic essentials during their weekly visit to the shops.

'Gluten intolerance and coeliac disease are increasingly common dietary issues in Australia. Such dietary issues govern the decisions on what we put in our shopping trolley and what we feed our families. It's not just the person with gluten intolerance or coeliac disease affected, it's the whole family," says prominent Australian Nutritionist Susie Burrell.

Until recently, taste and texture has been a major issue with gluten free products especially a staple food like bread.

Susie says PureBred, a new range of gluten free bread which tastes and toasts like traditional bread, addresses the problem of buying multiple different types of bread to keep all the family healthy and happy.

'As bread is one the most common forms of gluten available, replacing your breakfast toast or sandwich at lunch with a nutrient dense, calorie controlled gluten free bread can be a powerful step towards achieving a healthy lifestyle. PureBred means you can now enjoy gluten free bread without compromising on taste or texture," says Susie.

The survey also highlighted Australian's general confusion over the benefits of a gluten free diet.

When respondents were asked whether they agreed or disagreed that eating gluten free bread could have a positive impact on their own health, the response was mixed between those that agreed (39%), disagreed (34%) or just didn't know (27%).

The survey results revealed that people living in households with children (47%) were significantly more likely than those living in a household without children (35%) to agree that that eating gluten free bread could have a positive impact on their own health, a promising sign that nutritional education is getting through to parents and could have a positive impact on the eating habits of the next generation of Australians.

Researchers estimate Coeliac disease affects approximately one in one hundred Australians. However seventy-five per cent of cases currently remain undiagnosed. This means that approximately 160,000 Australians have coeliac disease but don't yet know it.

Tasty Gluten Free Bread is the Holy Grail

One in one hundred Australians will struggle to enjoy a basic staple this summer because for them the simple snag in delicious bread at a barbecue is not an option.

Crumbly and dry gluten free bread can be the only option for more than 160,000 Australians living with coeliac disease and gluten intolerance.

'Tasty gluten free bread is a much sought after food for Australians living with gluten intolerance and coeliac disease. Many people avoid bread completely as they are limited to tasteless -cake-like' bread that crumbles in your hands," says prominent Australian Nutritionist Susie Burrell.

Fortunately a new range of gluten free bread is now available, created with the health and dietary needs of Australians in mind. PureBred contains an exclusive sourdough recipe to deliver the taste of traditional bread to people who'd given up hope. PureBred is high fibre, low fat, gluten free, wheat free and dairy free bread that you don't have to toast to enjoy.

Susie says a major concern for people adhering to a gluten free diet is the long term link between weight gain, obesity and coeliac disease. One contributing factor to this issue is likely to be the relatively high fat content of many gluten free cakes, biscuits and snack foods

'Many gluten free products have higher fat and higher carbohydrate content than their non-gluten free equivalents," says Susie. PureBred contains half the amount of fat of the leading brand of gluten free bread, up to three times the amount of fibre and comes in small, portion controlled slices to help control calorie intake.

Another serious consideration is that a gluten free diet affects not only the individual but also their families who are forced to double up on groceries to meet the needs of their household.

'The challenge for people with gluten intolerance and coeliac disease is to find tasty substitutes for staples like bread. PureBred is suitable for the whole family making the decision of which bread to buy easier. You can keep the whole family happy for a loaf of bread under five dollars," says Susie.

PureBred is available in White Farmhouse Loaf, Super Soft White Sandwich Rolls, Multigrain Farmhouse Loaf and Seeded Wholegrain Sandwich Rolls. PureBred is available at Coles.
For further information visit www.pure-bred.com