Pantene Anti Ageing Haircare

Lines & wrinkles may be the first sign of getting older, but hair also shows signs of ageing, adding years to an appearance. Pantene has conducted research into the effects of environmental and chronological damage on hair and found that hair health and condition directly contribute to hair ageing. To help fight the ageing process, Pantene has developed the Pantene Pro-V Time Renewal range to restore the look and feel of younger hair.

A recent haircare survey found that 81% of Australian women believe ageing has had an impact on the look and appearance of their skin.* However just as a good skincare regimen is important in maintaining a youthful appearance so is healthy hair. Many Australian women are unaware that hair can age just as the skin does. Younger hair is soft, smooth and shiny while "ageing hair" can become tired, dull and dry.

Hair grows approximately 1-2cm per month, so hair that is shoulder length is about 2 years old. In that time hair can experience a myriad of damage including mechanical, thermal, environmental and chemical damage. Exposing the hair to these elements not only aids in accelerating the ageing process, but is also far more damaging than chronological hair ageing. A twenty year old who exposes her hair to excessive environmental damage can have hair with the chorological age of a sixty year old.

Over two years, hair is exposed to a range of stresses including: