Meet the Multi Award-Winning REF Stockholm Haircare!

Where Nature Meets Science to Create Vegan + Cruelty-free, Sustainable Haircare!

Distributed in Australia through Smiths Collective Brands, since 2004, REF Stockholm has captivated the attention of hair enthusiasts globally, paying homage to their Scandinavian roots and producing cutting-edge, high-performance products with creativity in design, and thoughtful ingredients that fuse Nature and Science.

REF has made a huge impact on Australian hairdressers and consumers – even winning two of our highly coveted industry awards and multiple consumer awards!

Always a forward-thinking innovative brand, REF celebrates diversity, individuality and high-quality product performance. The thoughtful formulations, and specific ingredients within the REF range reinforces REF's belief in producing products that deliver and that's the most important aspect to any hair care range today.

Whether you're looking for Shine, Volume and/or Hold – or all three – REF has you covered with their unique reference number system on all products, so you know exactly what you're getting.

Meet some of the brands award-winning stars:

REF Intense Hydrate Styling Cream   

RRP: $56.50

WINNER: 2025 AHIAs Best Style Product of the Year

Perfect for effortless styling, pamper your hair with hydration & moisture with this

moisturising styling cream that delivers a light hold, smooth definition and lightweight hold and control.  Enriched with Organic Coconut Oil and Jojoba Oil for moisture, it hydrates deeply, tames flyaway and shields your hair against humidity for a frizz-free, silky finish.

Review: REF Intense Hydrate Styling Cream gives just enough hold to smooth things out without making my hair feel stiff or heavy, which is exactly what I want for low-effort styling. The texture is lightweight but still really nourishing, my ends feel softer and less dry, and it noticeably helps with flyaways, keeping things more controlled and polished.

REF Illuminate Colour Instant Shine  

RRP: $59.50

WINNER: 2025 Swedish Beauty Awards Best Haircare Product (under 350k)

This weightless illuminating liquid lotion guarantees instant glossy hair - reviving colour, eliminating frizz and leaving hair enviably silky and smooth. Infused with Camellia Oil and Wheat Bran Extract for moisture, Instant Shine also features REF's exclusive Colour Preserve System, and Strengthening Quinoa Protein (100% Vegan) that contains essential amino acids, assisting in the repair, protection, shine and conditioning of the hair, preserving the hair's natural beauty.

Review: REF Illuminate Colour Instant Shine feels really lightweight, almost like it disappears into the hair, but still manages to smooth frizz and make everything look more polished. I've noticed my colour looks a bit more vibrant too, especially on dull days between washes. It gives my hair an instant, healthy-looking shine without feeling greasy or weighed down, which can be hard to find in shine products.

REF Rough Paste

RRP: $52.55

WINNER: 2025 AMBAs Best In Style Product of the Year

A matte paste that provides a rough texture and a strong hold. The workable formula helps created desired definition and structure, leaving hair feeling and looking fuller. It's infused with Castor Seed Oil, Carnauba Wax and Beeswax which all combine to moisturise & nourish the hair, prevent moisture loss, preserve the hair's natural oils and protect against external aggressions. Rough Paste also features REF's exclusive Colour Preserve System, and Strengthening Quinoa Protein (100% Vegan) that contains essential amino acids, assisting in the repair, protection, shine and conditioning of the hair, preserving the hair's natural beauty.

Review: REF Rough Paste for styling when I want more texture and hold, and it does a solid job. It has a strong hold, but it's still workable, so you can reshape your hair throughout the day without it going stiff or crunchy.  The finish is properly matte, which I like for a more effortless, slightly messy look. It adds good definition and makes my hair look a bit fuller, especially at the roots. A little goes a long way though, too much can feel slightly heavy, so it's best to build it up slowly. It's nice that it doesn't dry the hair out like some stronger pastes can. My hair still feels relatively soft, and it washes out easily without buildup.

REF Weightless Volume Refreshing Mousse   

RRP: $49.50

WINNER: 2023 Swedish Beauty Awards Best Haircare Product (under 350k)

Absorb natural hair oils and boost your hair's volume with this unique, light dry shampoo mousse. It leaves hair feeling freshly washed and airy, with oils easily absorbed and injects a boost of volume to leave your hair feeling weightless yet textured.

It refreshes the hair between washes without weighing it down and is infused with qualitative ingredients from REF's anti-breakage system. Organic Grapefruit Extract boosts the hair with volume and shine. It also contains REF's exclusive Colour Preserve System a natural UV-filter derived from Sunflower Seed Oil, for ultimate UV protection

Suitable for all hair types, especially fine to normal hair.

Review: I've been trying the REF Weightless Volume Refreshing Mousse between washes, and it's surprisingly effective for a "dry shampoo meets styling foam" kind of product. It absorbs oil really well at the roots without leaving that powdery residue some dry shampoos can. What I like most is the lift it gives " my hair feels noticeably lighter and has more body, especially through the crown. It doesn't feel sticky or crunchy, just soft with a bit of airy texture that makes it look freshly washed. The grapefruit scent is fresh but not overpowering, and it adds a subtle shine without making hair look greasy.

www.smithscollectivebrands.com.au