St. Louis Says Haircare

SCALP IS SKIN

Why should your face get all the active ingredients, but not your hair?  St. Louis Says is here to bring "skinification" to your hair routine, recognising the scalp as the foundation of stronger, healthier hair.

2025: The next big frontier in skincare isn't your face - it's your scalp.

As the global "skinification" movement reshapes how consumers think about beauty, haircare is no longer just about shine or hold, it's about scalp health, barrier function, and bioactive ingredients, and one Australian brand is making waves by treating your scalp like the skin it is.

St. Louis Says - Salvation for Every Scalp

Proudly made on the Sunshine Coast, St. Louis Says blends high-performance, skin-grade actives with clean, locally pro-duced formulations, all without the inflated price tags. The result? A haircare range that's as elevated as your skincare routine.

"We've seen a huge shift in how people shop their bathroom shelf," says co-founder Adrian Mezzina. "They're reading ingredient labels the way they read food packaging or face serums. They care about what touches their skin, and your scalp is skin.

Why your scalp needs saving and how St. Louis delivers

At the heart of every St. Louis Says product are two scientifically backed hero ingredients:

Piroctone Olamine: A powerful antifungal and antimicrobial that targets dandruff, itching, and scalp imbalance. Think of it as your microbiome's best friend.

Salicylic Acid: A gentle BHA exfoliant that removes excess oil, dead skin, and buildup to support healthier follicles and clearer scalp function.

These ingredients feature across the full range, supported by an impressive cast of botanicals and antioxidants tailored to different scalp and strand needs.

ALL HAIL HYDRATION

MOISTURE REPAIR NOURISHING AND HYDRATING FOR ALL HAIR TYPES - RRP $27.00 single or $50 duo

Thou shalt believe in a moisturising range that will hydrate and nourish your hair like no other. Frizzy? Brittle? Knotty? Whether thick or thin, St. Louis Says your hair deserves salvation. Expect a hydrated scalp from this saintly duo.

ALMIGHTY VOLUME

THICKENINGTHICKENING & LIFTING FOR FINE & LIMP HAIR -RRP $27.00 single or $50 duo

And then there was lift. Build fullness and body into your hair by thickening each and every strand. Salva-tion for fine hair, thin hair, limp hair, and hair in need of fullness. Expect fuller, thicker strands from this saintly duo.

SCALP SALVATION

ANTI-DANDRUFFSOOTHING & BALANCING FOR DANDRUFF-PRONE SCALPS - RRP $27.00 single or $50 duo

Thou shalt not flake. If dandruff is descending from the heavens and your scalp feels unholy, your day of salvation is here. Formulated to calm itching and restore scalp balance, expect a noticeable reduction in visible flakes and a healthier, less irritated scalp over time.

ETERNAL BOOST

ADVANCED STIMULATINGPROFESSIONAL DENSIFYING FOR THINNING HAIR - RRP $27.00 single or $50 duo

This is your growth samaritan. Because if you seek stronger, longer, healthier looking hair for all eternity, you'll need a boost. You've found your hair's holy grail.

RESURRECTION REPAIR HAIR TREATMENT MASK

DEEP CONDITIONING MASK FOR DULL HAIR - RRP $27.00

If your hair is in crisis, bless thy tresses with sa-lon-grade deep conditioning. Expect heavenly shine, angelic softness and almighty strength.It's a hair miracle.

For more on the St. Louis Says Haircare range visit stlouissays.com

Review: 

St. Louis Says feels like the first haircare brand that truly treats the scalp with the same respect we give our face"and after trying it, I'm convinced that "skinification" is more than just a trend. Their formulas centre on real skin-grade actives like Piroctone Olamine and Salicylic Acid, which immediately stood out to me because they address the root of so many hair issues: imbalance, buildup, and irritation. After a few weeks of use, my scalp genuinely felt clearer and calmer, and the rest of my routine performed better because the foundation"my scalp"was actually healthy. It's refreshing to see a brand that's proud of its clean Australian formulations without the usual luxury markup, and the Sunshine Coast-made products carry that balance of efficacy and simplicity that feels honest and elevated at the same time.

Each range has a distinct personality, and I found that they deliver exactly what they promise. All Hail Hydration left my hair noticeably softer and easier to manage, with my scalp feeling comfortably moisturised rather than weighed down. Almighty Volume gave me fuller, lifted roots without the gritty texture a lot of volumising products leave behind. For those dealing with flakes, Scalp Salvation is a standout"it genuinely soothed itchiness and steadily reduced visible dandruff thanks to its antimicrobial and exfoliating duo. And Eternal Boost, the densifying pair, offered that subtle but steady improvement in strength and fullness that makes hair look healthier overall. If the future of haircare is treating the scalp like skin, St. Louis Says feels like it's already a step ahead of everyone else.