Already looking ahead with positivity, Memphis in May has announced new dates for its postponed 2020 festival. Taking place in October this year, the rescheduling of what is one of the city's most anticipated tourism events indicates not only the importance of the event, but also the city's determination to bounce back from the current COVID-19 pandemic.
Attracting thousands of locals and travellers who gather to celebrate each year, Memphis in May is one of the most momentous dates on the Memphis calendar. The month-long event which will now take place in October, will comprise the Beale Street Music Festival, the World Championship Barbecue Cooking Contest, and the Great American River Run.
In recent weeks, Memphis has taken the lead in continuing to connect with travellers around the globe, offering virtual access to key events and locations around the city. The commitment to ensure that its major event still goes ahead – albeit later than usual – is another demonstration of Memphis' ability to be proactive and positive.
The Memphis in May board of directors announced the new dates this week, stating that: "Realizing the importance of these events to not only our patrons, but also the area economy in these unprecedented times, [we] made the decision to move forward with the festival events despite a projected $2 million loss for fiscal year 2020."
Memphis in May President and CEO James L. Holt said, "For forty-four years, Memphis in May has been a revenue generator for the City of Memphis, particularly through the business it brings to our tourism industry's key segments of lodging and hospitality. With the difficult times those businesses are facing now, we felt it was more important than ever that we do our part to help revitalize the local economy. The Memphis in May events are a source of civic pride and unity for Memphis and the Mid-South, and this fall will certainly be the time for our community to come together."
Through its ongoing commitment to lovers of its great city, Memphis is truly living the city's current mantra, "When things get rocky, we still know how to roll."