The power of Génifique for the eyes
Certain discoveries are destined to become incredible cult objects. By placing gene science at the heart of the dream, Génifique has opened the door to the future of cosmetics since its launch. Breakthrough cosmetics with almost magical performance.
In 2012, Lancôme shed light on new eyes with Génifique Yeux Light-Pearl™, the first serum equipped with a pearl-applicator for 360° illumination of the eye contour. 17 international awards later, Génifique Yeux Light-Pearl™ rapidly claimed its place as the No. 1 eye contour care at Lancôme and won the hearts of women all over the world. 86% of users appreciate its extremely innovative applicator.*
Today, Lancôme writes a new chapter of the Génifique saga with Advanced Génifique Yeux Light-Pearl™. Modern, new, different… A formulation secret and a design protected by seven patents: a formula infused with light and a new flexible applicator uniting metal and elastomer, working together in perfect harmony for unprecedented performance. The performance of an advanced application technique for an exceptional formula to open up the eyes and instantly illuminate them. In just one month, the eyes look visibly bigger and the appearance of eye bags is reduced. As if lifted, the eye contour is visibly less puffy. It is smoothed, softer and revived with new radiance.
Beauty down to the last millimetre
As the mirror of the soul, and the window to the imagination and desire, the eye is the centre of attention. Whether for skincare or makeup, it is thus naturally a research tool and a subject of constant innovation for Lancôme. To reinterpret Génifique Yeux Light-Pearl™, the House turned to a study demonstrating that the bigger the eyes are, the more the face is considered attractive and sparks interest. Yet, our Research work shows a gradual reduction of the eye opening over time.* A sign of ageing with a clear effect on the expression of the face. While eye bags appear and the eyelid droops, the eye is more closed and loses its radiance and youthfulness. Therefore, a more wide-open eye is vital to the harmony and luminosity of a face.
Fortunately, even the slightest change can make a real difference. Increasing the open angle of the eye by less than a millimetre is enough to significantly change the perception of the entire face. More beautiful and youthful, it regains new radiance, visible on first glance.
1 minute per day for new eyes
Uniting science, technology and holistic beauty in a single dream: this is the perfect alliance achieved by
Advanced Génifique Yeux Light-Pearl™. Its new last-generation massage pearl works in osmosis with a
light-infused serum formula for new, bigger, more beautiful and more youthful eyes.
A new-generation applicator for improved application
The Advanced Génifique Yeux Light-Pearl™ applicator benefits from a new more ergonomic massage
pearl and a new structure that includes an elastomer link. Their combination was engineered to increase
the application benefits in terms of flexibility and precision, taking the unique experience of the Light-
Pearl™ massage application to a new level.
Finally, the new-generation Advanced Génifique Yeux Light-Pearl™ applicator is preferred by women: 94% of women who tested the new applicator consider that it allows them to apply the product even in the most inaccessible eye areas. For 82% of them, the applicator boosts the sensation of freshness on application.
A reinforced formula for even more immediate performance
Advanced Génifique Yeux Light-Pearl™ features a reinforced light-infused formula containing resin microbeads for immediately visible effectiveness. The size and shape of these extremely soft microbeads are calibrated to deliver an optimal soft focus effect. They are accompanied by a rubber element that soothes the thin and fragile skin around the eye by providing incredible comfort.
This evanescent, translucent and featherweight gel with a blurring effect creates a delicious shiver on the skin during the entire massage. Its full, rounded texture works in harmony with the massage pearl. Its glide-on quality and absorption are adapted to the routine to make each application a precious ritual, a pure moment of sensoriality, a wonderfully addictive eye-awakening choreography, morning after morning.
80 years of expertise in a daily application step
Two application rituals were developed, one for leisurely mornings and one for busy mornings. Their focus on pressure points is inspired by the best massage techniques of the Institut Lancôme, a beauty centre focused on excellence and experimentation, as encouraged by Armand Petitjean, the House founder, upon its creation in 1935.
A single, complete and intuitive daily application step: on busy mornings, make small back-and-forth movements under and above the eye. A simple step to energise, reduce eye bags, protect against the formation of wrinkles and fine lines and, of course, open up the eyes.
Three expert application steps for targeted actions:
1- Trace small rapid circles below the eye, from the inner to the outer corner, to smooth away dark circles and eye bags.
2- Place the pearl on the wrinkle and smooth it with back-and-forth movements over its length to erase fine lines and signs of fatigue.
3- Position the applicator vertically and apply light pressure to each of the pumping points in the eye contour area for bigger-looking eyes.
Wide-open eyes, sparkling with youthfulness
Because the little details make all the difference, Advanced Génifique Yeux Light-Pearl™ transforms the eyes to restore all the sparkle of their youth.
Eyes that look bigger and visibly younger
For the launch of Génifique Yeux Light-Pearl™ in 2009, it was proven that Advanced Génifique Light-Pearl™ had a significant result on the eye opening for bigger-looking, more luminous and more youthful eyes. Today, tests conducted on Advanced Génifique Yeux Light-Pearl™ show an enlargement of the eye opening by almost one-third of a millimetre for an open surface area increased by 5 mm² for one eye.* Exceptional performance for eyes with restored beauty.
New performance on puffiness
The new-generation Advanced Génifique Yeux Light-Pearl™ makes it possible to transform the eyes even further by targeting the eye bags.
Scoring by a dermatologist established that, after six weeks of application,** the size of eye bags diminishes by 17%, causing a visible impact on facial expression. Women also noticed this improvement on their own: for 66% of them, their eyelids are less puffy, and 75% of those who tested the duo notice that eye bags are less visible.***
Reduced dark circles, diminished eye bags, bigger-looking eyes: in one delightful minute each day, one minute offering a delicious icy shiver, and under the combined action of a reinforced formula and a new-generation applicator, Advanced Génifique Yeux Light-Pearl™ restores freshness to the eyes. The greatest technical expertise for the simplest desire: to regain youthful eyes and a unique, personal beauty signature.
Between science and magic
Daria Werbowy, the Lancôme ambassadress and top model with hypnotic eyes, embodies the eye signature of Advanced Génifique Yeux Light-Pearl™, Eye Illuminator – Youth Activating Concentrate. Photographed by duo Mert&Marcus, she plays between shadow and light in a graphic and futuristic world. In a dazzling ray of light, her eyes are more magnetic than ever, wide open towards the future, sparkling with youthfulness.
Advanced Génifique Yeux Light-Pearl Eye Illuminator Youth Activating Concentrate
Lancome is available at Myer, David Jones, selected pharmacies and online at www.lancome.com.au.
Stockist: 1300 651 991