Helps restore a healthy looking scalp so you can be confident, even under the spotlight!
Head & Shoulders goes from ugly duckling to beautiful swan
Head & Shoulders is stepping into the spotlight! Previously known as the ugly duckling of the beauty pack, the brand is now moving up to the swan status it truly deserves. The complete brand makeover includes stylish new-look packs, superior formulations that care for both the scalp and hair, new fragrances and no more dirty d word talk - now its all about a healthy looking scalp and confidence.
In todays modern world, a place in the spotlight is not just for celebrities treading the red carpet, but all of us. Modern life is full of spotlight moments. Moments where you might find yourself taking centre stage - making presentations at work, picking up an industry award, hosting a party or going on a date. And when you are 'under the spotlight' you want to know that you are at your best. You want to look good and feel good, so that you can give your best performance.
But research shows that the signs associated with an unhealthy scalp can make people feel inhibited and uncomfortable - holding them back from expressing themselves confidently. The last thing they want is to be is 'under the spotlight'. Its difficult to give your best performance if youre worried about a dry, itchy, flaky, irritated or oily scalp. But with new H&S theres no need for stage fright - you can have a healthy looking scalp and gorgeous hair so you can be at your best, even under the spotlight.
Jessica Mauboy, Head & Shoulders brand ambassador explains, "When youre a performer, there are so many things you have to think about. Using Head & Shoulders means I have a healthy, itch free scalp - giving me one less thing to worry about before going on stage. It also makes my hair look great, and when I know I look my best, I can be confident - even under the spotlight."
Procter & Gamble scientists from around the globe have combined their extensive expertise in the areas of scalp health efficacy and cosmetic hair benefits to produce the new Head & Shoulders Vitazinc formulation.
Uniquely designed for Head & Shoulders, the new three-pronged approach works to combat the five signs of an unhealthy scalp (dryness, irritation, itchiness, flaking or oiliness) by providing:
1. Skin caring conditioning agents - which work on the surface of the scalp where they form a moisture barrier which help to prevent moisture loss.
2. Protective hair conditioning agents - which work by sealing the hair strand and protecting it from scratching damage and protecting it from every day wear and tear.
3. ZPT system - the patented Head & Shoulders active system, which begins to work from the first wash to eliminate the signs of and unhealthy scalp
Head & Shoulders will also be adding a new Anti-Breakage variant to the range that will not only help restore healthy looking scalp but also protect hair from breakage. The new variant has been introduced, as the concern and complaint of hair breakage increases amongst Australian women. The new Head & Shoulders Anti-Breakage shampoo and conditioner range works to address the signs of an unhealthy scalp, while protecting the hair fibres from further damage.
Thanks to the new formulation of Head & Shoulders, your hair and scalp are cared for, and the stylish new pack design means youll be proud to display it in your bathroom. New Head & Shoulders provides a variant to suit everyone and is available in-store.
Head & Shoulders Anti-Breakage Shampoo & Conditioner 200mL RRP $5.99 each
Head & Shoulders Smooth & Silky Shampoo & Conditioner 200mL RRP $5.99 each
Head & Shoulders Citrus Fresh Shampoo & Conditioner 200mL RRP $5.99 each
Head & Shoulders Clean & Balanced Shampoo & Conditioner 200mL RRP $5.99 each
Head & Shoulders Dry Scalp Care Shampoo & Conditioner 200mL RRP $5.99 each
Head & Shoulders Sensitive Care Shampoo & Conditioner 200mL RRP $5.99 each
Head & Shoulders - confidence, even under the spotlight! www.headandshoulders.com.au