If you're totally obsessed with keeping your colour perfect, Goldwell Colorance Soft Color Clear Perfect Conditioning Color Foam is
your new secret weapon for keeping hair colour fresh and vibrant between salon visits.
Soft Color is semi-permanent conditioning colour foam which extends your colour for 4-7 shampoos, keeping it looking fresh and fabulous. The new-release Clear Gloss Refresher is a universal, all encompassed shade which is perfect for giving the hair extra gloss and shine, especially those with highlights.
The Goldwell brand experts have also reworked 18 of its most popular Soft Color shades and added 3 more in addition to Clear Gloss Refresher, including:
Mid Jade Brown – for a couture matte brown finish
Beige Gold Cinnamon Blonde – for stunning golden and glamorous blondes
Beige Silver Ice Blonde – keep your blonde crisp and cool.
Each shade of Soft Color matches Goldwell's Topchic, Colorance and Nectaya colours and lasts for 6-8 shampoos to extend time between salon visits even further (depending on your hair length, thickness and application technique). Ask your stylist to recommend your colour match, or mix two shades for a completely customised colour result.
Use Soft Color to enhance and correct natural or color treated hair. It contains quick absorbing direct pigments that give you 80% colour intensity after just 5 minutes application. For a more intensive effect, simply leave on hair for 15 minutes.
Plus, new Soft Color is super gentle on damaged or stressed hair – it's non-alkaline and non-oxidising with a pH factor of 6.8. It also neutralises brassy highlights and contains Panthenol to condition your hair beautifully and add extra shine. Simply perfect!
Even better, Goldwell has added 25% more product for the same price – just $21.95. That's only $3.65 per application! So now it's easier than ever to open up a whole new world of extended, perfect colour and shine for your hair.