For Beautifully Full, Lavishly Lifted Lashes with Zero-Clumping
No matter what the desired effect, Estee Lauder offers a solution, and delivers even more versatility to your lash wardrobe with new Estee Lauder Sumptuous Bold Volume™ Lifting Mascara - a breakthrough new mascara that creates daringly full, lavishly lifted lashes without the clumping or spiking normally associated with volumizing mascaras. Now take your lashes where they've never been before-all the way to big, bold and beautiful. Luxurious Mousse-like Formula
Until now there has been only one way to create extreme volume - the classic heavy deposit of many coats of waxy mascara, which creates volume by clumping lashes together. While this gives the illusion of thicker lashes, it can also lead to lashes that are droopy and messy. Now, there is a sumptuous alternative - Estee Lauder's Bold Volume™ new, patent-pending mousse-like formula contains a calculated blend of light-weight gels, polymers, waxes and pigments to lift and plump even sparse lashes into big, lush lashes that are all lightness and flirtatious curl.
The new jellified suspension system utilizes "swollen" water, which allows the use of less wax to add a dimension of volume and lifting not realized before. This means that all ingredients are gently and lightly suspended - much like a whipped soufflĂ© as opposed to a dense chocolate cake!
Adding to the light base are new, "Y"-shaped nylon fibers that reinforce the volume enhancing, airy properties of the formula. Atmospherically lightweight, these innovative Micro-Lock fibers interlock and stack together on the lashes as the product is applied to create a pillow-like cushion around each lash. Enveloping each lash in the cushiony, mousse-like formula, these unique fibers fill in even the sparsest of lashes and deliver glamorously rich volume and lift. Adding to the impact, the fibers are blended with gripping Tack-Flex polymers to quickly coat lashes from root to tip, keeping them light and lifted while exaggerating volume.
In addition, a carefully calibrated combination of lightweight waxes and oils, such as hydrogenated olive oil and paraffin wax create maximum volume and curl and prevent clumping. The result is supple, flexible lashes suspended in a beautifully arching curl. Advanced New Brush Design
Estee Lauder Sumptuous Bold Volume™ Lifting Mascara includes a new, specially designed BrushComber™ brush that wraps your entire lash in air-light volume for a 360° effect. With a blend of two different bristle fibers, the BrushComber™ delivers all the thickening effects of a brush with the definition of a comb. While one fiber is soft and flexible to quickly deposit the formula and deliver dramatic volume to individual lashes, the other fiber is more rigid and solid to comb through lashes for a look that is both clump-free and expertly separated.
Ideal for even the sparsest of lashes, Estee Lauder Sumptuous Bold Volume™ Lifting Mascara is fragrance free, ophthalmologist tested, and safe for sensitive eyes and contact lens wearers. Easily remove the mascara with makeup remover, such as Estee Lauder's Take It Away Total Makeup Remover.
Let your eyes speak volumes with daringly full, sensuously curved, all-out seductive lashes.
Estee Lauder Sumptuous Bold Volume™ Lifting Mascara is available at Estee Lauder counters nationwide
Colours: Black and Brown