Indie band E for Echo have released their long-awaited second EP How To Win.
The title track tells the universal tale of working an uninspiring job to fund creativity, hopeful that one day the art itself will be enough to survive. How To Win delves deep into those struggles that come with trying to exist in a society driven by money and profit.
The tune kicks off with sparse drums and syncopated bass that frame the band's signature layered vocals. With a fast-paced, rhythmic delivery, it's reminiscent of the late noughties acts The Ting Ting's and Peter Bjorn and John, followed by a hook-heavy chorus and an unexpected, dancehall electro breakdown.
Their last single Talk Don't Talk was premiered on FBi radio, premiered online with Music Feeds, was added to rotation on 2SER, and the video (below) was created by Michael Chow (Froyo/triple j). The video for How To Win will be premiering at Our Golden Age cinema as part of the Clipped TV music video series on August 20th.
E for Echo have had an exciting year to date, accumulating +12K streams on Spotify alone, playing with The Jezabel's and launching Talk Don't Talk last month at a sold-out show at Oxford Art Factory. The entire How To Win EP was produced by the band, was recorded and mixed by Simon Berckelman at Golden Retriever Studios (Architecture in Helsinki, The Internet) and mastered by Nick Franklin (Clews).