As a staple in any skincare aficionado's arsenal, lip balms are a core necessity for healthy, hydrated lips. In an era for consumers seeking natural and locally made alternatives, Australian owned and made, Clean & Pure, is on track to rival these insights by today announcing they are Australia's fastest growing lip treatment.
Selling one lip balm every minute nationwide and recording a 620% uplift in sales versus March last year, Clean & Pure foregoes unnecessary chemicals and preservatives favoured by major lip care brands and instead opts for 6 or less naturally derived ingredients in their entire range of lip balms.
"We are thrilled to be Australia's fastest growing lip balm brand," said Mark Chapman, Queensland resident and founder of Clean & Pure. "We invest countless hours in sourcing only the purest ingredients and educating Australia (and the world) on the raw goodness of mother nature. There's nothing quite like the Clean & Pure formula on the market."
As the only brand in the world to use ethically sourced Queensland and Victorian Manuka honey beeswax and extra virgin olive oil – that is, the oil obtained from the first press of the olive – Clean & Pure has perfected their exclusive lip balm formula allowing water-based honey to merge with oil and wax in a solid and reliable form.
Combined with steam distilled essential oils, Clean & Pure offers an extensive range of flavour profiles, including Manuka Honey, Cocoa Butter, Pawpaw, Vanilla, Peppermint, and the brand's best seller, Tinted Rose; a floral-scented balm infused with a naturally occurring mica pigment to add a healthy red hue to the lip.
With each variant offering distinct benefits for the lips and surrounding skin, the lip balms contain nourishing vitamins and minerals that combat free radical damage caused by UV exposure, and optimises cell regeneration and moisture retention. Ideal for all skin types, including sensitive, Clean & Pure is recommended for daily use and can even be worn under lipstick as a lip primer.
Why use a lip balm
Cold weather, a lack of moisture in the air and a poor diet can make dry lips worse and even cause them to crack, becoming very sore in severe cases. The only way to ensure that lips stay smooth and hydrated is with an effective lip care routine.
Promotes faster healing of the skin
According to various dermatologists, the human skin heals faster when it is moist. Therefore, a lip balm is helpful in sealing the cracks that are visible on a chapped mouth. The sealing helps prevent infection and further irritations.
Face appears younger
Dehydrated skin is more susceptible to fine lines and wrinkles. Due to the expressive nature of lips, creasing around the mouth can be prevented with a moisturising lip balm.
Protection from the environment
Ingredients with elastin simulators, antioxidants, and collagen are helpful in slowing down the ageing process and reversing free radical damage which occurs as a result of UV damage.
Better lipstick application
Believe it or not, your lipstick looks a million times better when applied to a moisturised mouth. Bright lipstick in particular can settle into cracks on chapped lips and accentuate the dryness.
Clean & Pure Lip Balms available in; Manuka Honey, Cocoa Butter, Paw Paw, Vanilla, Peppermint & Tinted Rose
RRP: $4.99 each
(Tinted Rose $5.99)
Clean & Pure Lip Balm is available Australia-wide online and at all leading pharmacies and health food stores.