Bobbi Brown Cosmetics works hard to empower women beyond makeup. Through The Pretty Powerful Campaign for Women & Girls, the brand has worked with non-profits including Dress for Success and Girl Rising to help women develop job skills, reenter the workforce and gain access to educational resources. Tthe brand will continue its empowerment movement by partnering again with international non-profit Kiva, which has helped more than 2 million women in 82 countries secure microloans that allow them to pursue an education or start a small business.
To continue the momentum and support the critical role that education plays in lifting women and girls out of poverty, Bobbi Brown Cosmetics is matching its previous donation of $300K to Kiva to support projects that will specifically benefit women and girls around the world who want to go to school, start or grow a business, and overall, realize their potential. These projects will be marked as sponsored by Bobbi Brown on Kiva.org.
To date, 782 women across 24 countries have received loans from Bobbi Brown Cosmetics to invest in their education and that of their children. Over the course of three years, as loans are repaid, recycled, and re-deployed, the impact of the brand's initial donation will touch the lives of a projected 7,500 women and 15,000 children.
Those interested in helping women and girls thrive can visit Kiva.org and choose who they want to lend to. Individual loans of $25 or more are collected until the borrower's full loan request is 'crowdfunded." As the woman repays, lenders can relend that same money to another person at Kiva.org or withdraw their money and put it back in their pocket.
For every contribution an individual makes to the sponsored projects, Bobbi Brown Cosmetics will match that loan, up to a total of $300K.
To raise awareness around the effect that microloans can have on women around the world, Bobbi Brown will introduce a new, limited-edition shade of our iconic Pot Rouge. The universally flattering Pretty Powerful I shade is the perfect multitasking color that can be worn on lips or cheeks for an instant, natural flush of color.
Those interested in supporting the Pretty Powerful Campaign to benefit women and girls can get involved as follows:
• Support one of the many Kiva microloan campaigns that are being matched by Bobbi Brown Cosmetics on www.Kiva.org
• Raise awareness about the importance of education for women and girls by purchasing the Pretty Powerful Pot Rouge at all Bobbi Brown counters and www.bobbibrowncosmetics.com.au
Available at select Myer & David Jones counters, Bobbi Brown Studio Mosman and online at www.bobbibrown.com.au
Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. Kiva celebrates and support people looking to create a better future for themselves, their families and their communities. Founded in 2005, Kiva is the world's first online lending platform connecting lenders to entrepreneurs, enabling individuals to lend as little as $25 to create opportunity around the world. To date, Kiva has facilitated over $1.1B in microloans from 1.7 million lenders to 2.5 million borrowers across 85 countries with a repayment rate of 97%. www.kiva.org