A classically cool Australian favourite drink is being revived; proving that what's old can be new again. One of the original and most popular RTDs of the 90's, Sub Zero is bursting back on the Australian scene 20 years later in style. This retro icon is returning to the shelves in November 2014 with a modern update on a classic favourite.
Sub Zero launched in the 90's with a distinctive look and great taste, which quickly made it one of the most popular tipples of choice for Generation X. Today it re-launches with a sleek refreshed look and vodka-based citrus taste that will appeal to both nostalgic fans of the drink and new buyers looking for a more sophisticated RTD.
Previously malt-based, the new Sub Zero RTD will be re-introduced as a vodka-based drink made in the same refreshing citrus lemon flavour that Sub Zero is known for. The packaging will incorporate the same sleek look of the original beverage with a modern update that appeals to both old and new drinkers.
Sub Zero's convenient format and stylish packing makes it the perfect accessory for summer. It is available in packs of four and 24-pack cases at all BWS storesfrom 17 November with a RRP of $17.00 (pack of 4 bottles).
Please visit www.bws.com.aufor more information