Got Greys? Let Nice'n Easy Lead You Back to Colour!

Got Greys? Let Nice'n Easy Lead You Back to Colour!


Got Greys? Let Nice'n Easy Lead You Back to Colour!

News Facts
A national survey conducted by Clairol revealed that 65% of women with grey hair are less than 35 years of age, a result that challenges the general perception that grey hair is only associated with aging.
With four out of five women disliking their grey hair, finding a simple yet effective way to conceal them is vital. Thankfully the Nice'n Easy formula delivers 100% grey coverage, to maintain youthful, radiant locks.
Extensive consumer research has also identified that women list a natural result as the most desired attribute when colouring hair. With this in mind, it is no surprise that Nice'n Easy offers 37 outstanding shades, each one featuring Nice'n Easy's exclusive ColourBlend Technology formula to create natural looking, multi-dimensional, anti-flat results by blending three tones of the same shade for natural variation.
With winter just around the corner, the new seasons hottest shades for hair are soon to be top of mind. This season, be on the lookout for colours complementary to fair winter skin tones, including rich browns, subdued reds and creamy blondes. Celebrity colourist and Nice'n Easy Ambassador Belinda Jeffrey shares her top picks from the Nice'n Easy range for winter:
112A Natural Dark Reddish Brown
113A Dark Burgundy Brown
120A Natural Dark Golden Brown
100 Natural Pale Neutral Blonde
103 Natural Light Neutral Blonde
104 Natural Medium Golden Blonde

From the Experts:
Celebrity colourist and Nice'n Easy Ambassador Belinda Jeffrey, says, "Always apply the colour quite thickly to cover resistant greys. The Nice'n Easy range has a wide variety of shades for everyone and works to cover 100% of those nasty greys".

Clairol's Nice'n Easy maintains colour depth for up to six weeks and provides 100% grey coverage from root to tip.

Availability: Supermarkets, speciality stores and pharmacies nationally.
Pricing: Nice'n Easy ColourBlend Foam -$17.99
Nice'n Easy Colour Blend - $14.99
Nice'n Easy Root Touch Up- $12.59

Stockist: www.clairol.com.au
1800 028 280

Femail.com.ausurvey of 1638 participants conducted February 2010
Femail.com.ausurvey of 1638 participants conducted February 2010
P&G Internal Consumer Research testing, North America 2008




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