Among the talent of Western Sydney's uprising hip hop culture comes a young rapper named Needham, fresh as he is authentic. Continuing the momentum built from the success of his last few releases, Needham returns with an unapologetically addictive new single called 'Bout It'.
Over a celestial ambience embellished with dystopian beats and cutthroat lyrics, 'Bout It' is a matter-of-fact account of Needham's observations on the Hip Hop scene and the people in his life.
On the single Needham said, "Throughout my life I've met a lot of people who say one thing and do another, promise the world but never follow through. This was my chance to call them out and also telling myself and my crew that I am really 'Bout It' and I'm in this for the long haul."
The accompanying visuals for 'Bout It' were filmed on a rooftop in downtown Los Angeles where Needham and his crew were working on their upcoming EP. Fitting for the LA vibe, the music video is an embodiment of what Needham is all about, capturing his natural and infectious energy.
Hailing from the burrows of Western Sydney, the young rapper first jumped onto the scene in 2015 with his debut mixtape 'Welcome Myself', immediately garnering attention from the Australian hip hop community. Soon enough, Needham caught the eye of independent record label 'Crooked City', seeing him through further releases, countless local shows, and securing a spot supporting Jarren Benton's (USA) Australian tour.
Having recently returned from LA with a catalogue of new music and videos set to drop this year, keep watch of Needham for upcoming material which is guaranteed to offer a slew of quality beats and bars.