This Miracle Month of May (1-31), global infant feeding brand Tommee Tippee will be donating $1 per transaction on the Tommee Tippee website to Miracle Babies Foundation as well as partaking in the charity's annual Quadruple Giving Day. For 24 hours on Wednesday, May 19, Tommee Tippee together with matching donors will quadruple community donations made to the not-for-profit to contribute to its overall campaign fundraising goal of $120,000. Funds raised will go towards providing life changing support and resources to families with premature babies throughout their hospital journey and beyond.
"Becoming a parent is hard enough, so when a baby is born premature, it can be an extremely stressful and traumatic experience for families," says Tommee Tippee's Marketing Manager Vanessa Gonzalez.
"Parents of preterm babies are 250 percent more likely to suffer from Postnatal Depression, one in four premature babies will have Cerebral Palsy and Aboriginal and Torres Strait Islanders are 75 percent more likely to have a preterm baby. Being born critically ill or premature can carry potential long-term health implications so it's very important that families get the support they need early on through organisations like Miracle Babies."
Each year in Australia, one in 10 babies are born preterm with more than 48,000 requiring specialised care, via the help of a Neonatal Intensive Care Unit (NICU) or Special Care Nursery (SCN). Of these, 27,000 babies are born premature and up to 1,000 losing their fight to life.
"Since 2005, Miracle Babies Foundation has been passionate in developing and providing vital programs and resources to support and enhance a family's experience from a threatened pregnancy, hospital journey with a premature or sick newborn, the transition to home and beyond," says Kylie Pussell, CEO and Co-Founder Miracle Babies Foundation and mum to three surviving miracles.
Money raised throughout the campaign will go toward Miracle Babies vital support services for families, which includes emotional support via the 24-Hour helpline (NurtureLine), face-to-face support services during their hospital stay (NurtureTime), and free play and support groups after they leave the hospital (NurtureGroup). Miracle Babies also provide emergency care packs, NICU Survival Packs (which include the NurtureGuide Book to help families through their NICU experience and beyond), Memory Boxes for families mourning the death of their baby, along with donations of clothing and items for premature and sick babies.
This year's Miracle Month of May times with the recent launch of Australia's first Nurture Information Hub known as Nurture 'E' " an online resource to provide new and improved evidence, education and empowerment for families of premature or sick babies, as well as the children themselves as they grow and develop.
Pussell adds: "There are many ways a family can access our services including a 24-hour family helpline, in hospital parent support, discharge programs, resources and online communities. We are proud to partner with Tommee Tippee, who has been an ongoing supporter for many years now, helping us to reach more families with a premature or sick newborn each year."
Those wanting to partake in Miracle Babies Foundation's Miracle Month of May can get involved by making a donation via the organisation's website or by shopping at Tommee Tippee throughout May 2021.