Jim Beam Honey
Jim Beam (Beam), Australia's No.1 spirit brand, is buzzing with excitement to reveal their latest innovation to its growing flavour portfolio - Jim Beam Honey.
The new Jim Beam flavour portfolio is reshaping and redefining what bourbon means to Australians. Following the release of Jim Beam Black Cherry
as the first flavoured expression of the new range, Jim Beam Honey, infused with real honey, is set to be the perfect partner for anyone looking to add an interesting twist to their mixed drinks or cocktails.
Ray Noble, Brand Director believes that, "Honey is one of the hottest flavours in the world right now, and as leaders in the spirit industry, we believe Jim Beam Honey will be an extremely popular choice for Australians. Jim Beam Honey will appeal to people who may have found the original taste of bourbon challenging. Honey can be enjoyed neat over ice, and blends exceptionally well with non cola mixers." Jim Beam Honey adds a fresh twist on the traditional bourbon taste - made with 4 year old Jim Beam Bourbon, real honey is carefully and slowly infused using a unique, artisanal process creating a smooth and well-rounded taste, true to the craftsmanship and heritage of Jim Beam bourbon. With its deep golden hue, Jim Beam Honey offers Australians a smooth addition to their spirit collection, as its rich flavour perfectly complements the genuine bourbon warmth.
Jim Beam Honey will be launched as part of the upcoming campaign 'The Vegas Job' where one lucky Australian will be flown to Las Vegas, along with five of their friends, to engage in a series of daring stunts in order to retrieve the stolen Jim Beam recipe and win up to $50,000. Each contestant will be matched with the Jim Beam product that best suits their personality, playing on the brand characteristics of Jim Beam Black Cherry, Jim Beam White, Jim Beam Black, Jim Beam Bonded, Jim Beam Honey and Jim Beam Devil's Cut.
For more information about The Vegas Job and Jim Beam Honey go to: www.facebook.com/JimBeamAustralia
and the Jim Beam Australia website: www.jimbeam.com.au
Jim Beam Honey is available in all good liquor stores for an RRP $39.99, and is the must try of the year!