Jennifer Lopez's new music video for her latest single 'Limitless', from the film Second Act, has premiered directly to her over 9.9 million YouTube subscribers via YouTube – watch here. Fans were able to join Jennifer Lopez for a live Q&A five minutes prior to the video launch and had the opportunity to watch the video premiere together as a community. Featuring a colourful cast of women battling the forces of nature to eventually create their own storm, the message of the video, according to Lopez , is for women everywhere to say: "I am worth something. I have value. I am equal. I am limitless."
The newest visual is the multiplatinum-selling recording artist, actress, producer and entertainer's first-ever time directing and features her daughter Emme. 'Limitless' showcases Lopez's instantly recognizable show-stopping voice and undeniable charisma and was penned by award-winning singer, songwriter and producer SIA to encapsulate the film's powerful message – the only thing stopping you is you.
'Limitless' is available everywhere now via Sony Music Masterworks – get it here.
The global icon first performed the song at the American Music Awards, delivering a powerful and passionate rendition on stage. USA Today wrote, "Jennifer Lopez's 2018 AMA performance brought the house down," while Billboard described it as "soaring and impactful." 'Limitless' arrives on the heels of a series of explosive musical moments for Lopez in 2018, including "Us" and the big and bold banger "Dinero" [feat. DJ Khaled & Cardi B].