The craft beer industry has gone through huge growth in recent years both domestical-ly and overseas. There are around 250 microbreweries in Australia right now and the industry is predicted to grow by an average of 9.5% over the next two years. While this can be a lucrative and enjoyable field to enter, this does mean that it can be highly competitive and hard to stand out from the crowd. Read on to discover how you can succeed in this industry.
One of the most important areas to focus on and a way to catch the consumer's eye us with strong branding in the form of a memorable brewery name, a stylish logo and a catchy slogan. The branding in craft beer is always strong and interesting so you need to carefully consider this and find a way to make sure that yours is memorable, stylish and relevant.
It is also important to differentiate yourself by coming up with a unique selling point (USP). There are many options here but this could include selling gluten-free craft beer, vegan craft beer or offering more than just craft beer, such as gin or another al-cohol.
Obviously, quality is another major factor and key to success as no one will buy a craft beer that is not delicious. This obviously takes skill but you also need to make sure that you have the right set up and high-quality equipment from specialists like RS.
Having a strong online presence is vital in any industry but particularly in the craft beer industry. This means that you need to have a high-quality website where people can buy your beer and find out more about the products and the company. You should also use social media to show your expertise and to communicate with your target customer.
Getting your brand out is a huge challenge when first starting out. Digital marketing can be used to increase your visibility online but you should also look to promote your company offline and in the local area. This can be achieved through flyers, attending trade shows, hosting your own events and ads in the local paper.
Running your own craft beer company can be good fun and incredibly rewarding, plus there is great potential here because the industry is experiencing such growth. This can make it hard to succeed and get noticed but the above advice should help you to get started and find early success.