More than 45 years after launching as the first naturally inspired hair care brand, Herbal Essences is unveiling its debut range of new products. Herbal Essences bio:renew is the brand's first ever antioxidant haircare range which harnesses the power of nature and revolutionary science.
Histidine, a natural purifier in the body, is the core building block of the bio:renew ingredient blend, which also contains Sea Kelp and Aloe. The combination of these three ingredients helps remove the build-up of free radicals and revive dull, lifeless hair after every wash. The result: hair that appears full of life and feels touchably smooth, just as Mother Nature intended.
'The revolutionary technology found in bio:renew works to locate damaging elements in your hair and neutralise them so they can be washed away to avoid the build-up of free radicals.
Every day, hair is exposed to air pollution and water that has been contaminated with impurities. That's why we are thrilled to provide a range of products that not only protects the hair from these pollutants but leaves it feeling softer and healthier too," explains Saint Tiu, Principal Scientist, P&G Hair Care Asia Pacific.
The bio:renew line up consists of seven shampoos and conditioners each individually created to stimulate the senses and encourage users to Let Life In. Each collection is designed to deliver specific benefits including hydration, repair, volume and shine.
Each product is free of colourants, parabens and gluten.
The Herbal Essences bio: renew collection is a naturals range that delivers more than just a delicious scent.
Herbal Essences bio:renew Coconut Milk Shampoo and Conditioner: Hydrate
Herbal Essences bio:renew White Strawberry and Sweet Mint Shampoo and Conditioner: Clean
Herbal Essences bio:renew Argan Oil of Morocco Shampoo and Conditioner: Repair
Herbal Essences bio:renew Rosemary and Herbs Shampoo and Conditioner: Moisture
Herbal Essences bio:renew Golden Moringa Oil Shampoo and Conditioner: Smooth
Herbal Essences bio:renew White Grapefruit and Mosa Mint Shampoo and Conditioner: Volume
Herbal Essences bio:renew Cucumber and Green Tea Shampoo and Conditioner: Lightweight Shine
bio:renew is available for $11.99 RRP.
The bio:renew range joins the existing Herbal Essences family, known and loved for delivering delicious, nature inspired scents into the shower. Herbal Essences variants including Hello Hydration, Colour Me Happy and Drama Clean are available for $5.49 RRP.