Unapologetically feminine, Melbourne-based rapper Fresh Violet returns with thirsty new bubblegum visuals for her single 'Left Right' featuring Vida Sunshyne.
Filmed by Stackhat, the rising hip hop diva and DIY Queen Fresh Violet continues to showcase her ability to flip stereotypes on their head and take control with the video doing just that, further cementing her place in the hip hop scene.
On the video, Fresh Violet said, "This song is about the feeling of crushing on someone. We purposely created imagery where I'm in control and have agency over each situation and the men get a turn being the object of desire,"
"At the time my album was finished but not yet released. I sent Stackhat 'Left Right' and explained the concept and he loved the vibe. The direction I gave him was "Thirsty, but make it art". It was shot at Bondi Beach and Inner West Sydney and we put a lot of thought into flipping the script of the typical hip hop film clip and making it empowering and fun,"
The single comes off her latest album '50 Shades of Violet' and features several collaborations with hip hop heavy weights including Vida Sunshyne, P.Smurf, Lady Lash and Mr. Ruckman and traverses a surprising array of moods and topics. From hyped up party tracks, to heart broken ballads to laid back chill, the album has something for every taste.
Having forged many close relationships with artists over the years, Fresh Violet is no stranger to the music scene. Currently on tour with Butterfingers, the rapper has overcome the odds to establish herself as one to watch in Australia's hip hop community. Her album starts on a high before delving into the extreme rage and sadness she went through as she recovered from broken relationships and homelessness. Violet then takes her listeners on a journey of healing, ending on a positive note with 'Breakfast' and the resilient anthem 'Bubblegum'.
Question: How would you describe your music?
Fresh Violet: Like if Missy Elliot and Eminem had a kid.
Question: What inspired the song, Left Right?
Fresh Violet: I really love dancing and I wanted to make sure there was a song on my album that people could shake their asses to. I love putting on really extravagant live shows so it's been great working with dancers and creating choreography to it as well.
Question: What motivates you most when writing music?
Fresh Violet: I love making projects that tell a story.
Question: What was it like working with Vida Sunshyne?
Fresh Violet: So lovely! She is a trail blazer for women making hip hop music in Australian and I've always admired her so much. I met her at a gig a few years ago. We got to know each other more when we recorded the track together.
Question: Which is your favourite song to perform live and why?
Fresh Violet: Left Right is definitely up there. Ask Vizzy has also been a crowd favourite so it's really fun watching people's faces as they take in all the advice and storytelling in that one.
Question: Do you prefer performing live or recording?
Fresh Violet: WELL, I love both SO much! I writing and recording new songs is hard work which makes it extremely rewarding, and then getting to perform them is like the celebration at the end.
Question: Which music/artists are you currently listening to?
Fresh Violet: I always keep coming back to Janelle Monae. Her voice is so tasty and the production in her songs is always so varied and interesting. I like how she can morph from one style to another so effortlessly.
Question: What or who was your inspiration to go into the music industry?
Fresh Violet: Kanye.
Question: If you could collaborate with another artist, who would it be?
Fresh Violet: Kanye.
Question: Can you tell us 5 things required for a happy healthy and enjoyable life?
Fresh Violet: Friends
A good night's sleep
Question: What's a typical day like, for you?
Fresh Violet: It really varies a lot! I'm on a national tour with Butterfingers at the moment and that has made my schedule very rockstar-esque. I wake up, travel to the city we're playing in (usually either driving or flying), arrive at the venue, set up and sound check, get some food and then perform. It's the best fun; I'm going to be so sad when the tour ends. When I'm not on tour, I'll wake up and play piano or go for a run and go from there.
Question: Can you share your socials?
Fresh Violet: www.freshvizzy.com
Question: What's next, for you?
Fresh Violet: I have an EP and film clip ready to drop with one of my favourite collaborators Card Houses! It's called Aliens, Aliens, Aliens! It goes hard and I'm super excited to share it so stay tuned for that.
Interview by Brooke Hunter