Doug Pitt Fair Go Bro Tour

Doug Pitt Fair Go Bro Tour


~ Cele-bro-ty, Doug Pitt wants you in his entourage when he hits Aussie shoresas the official face of Virgin Mobile's Fair Go Bro campaign ~

Virgin Mobile today announced it will bring the world's newest celebrity, Doug Pitt, to Australia for its Fair Go Bro campaign and will give five lucky Australians the chance to join Doug's entourage for the Sydney leg of his Aussie tour.

There has been a wave of national support for Doug since the Fair Go Bro movementlaunched two weeks ago with a documentary-style viral video that has since received morethan 1.4 million YouTube views. The video shows Doug going about his ordinary, suburban lifeand encourages Aussies to show Doug some 'like' and give the second most famous Pitt a 'fairgo' - with his first celebrity endorsement. Since then, Doug has received more than 13,000'likes' from fans on, shooting him into cele-bro-ty status.

Doug is set to get a taste of the good life - celebrity style - when he arrives in Australia for thefirst time on August 21st for his Virgin Mobile endorsement tour. Visiting Sydney andMelbourne, Doug will have a typically A-list itinerary incorporating media interviews, publicappearances, long lunches, sightseeing and red carpet events.

Virgin Mobile Marketing Director, David Scribner said: "We have been amazed at how Aussieshave rallied behind Doug Pitt and shown they are keen to give him a 'fair go' as a celebrity.With such an overwhelmingly positive response, what else could we do but give Doug achance to enjoy his newfound star status with supporters in Australia who have shown him somuch 'like'."

"Now that we have well and truly made him a celebrity the next step is to find him an entourageand for this we need Australians to help. We think it's only fair that we give the people whomade Doug a star the opportunity to join him on his first endorsement tour. Head to nominate you and your mates to join Doug's entourage and the chanceto win a taste of how the A-list roll."

From Monday 23rd July - Wednesday 8th August, Aussies can nominate themselves and fourfriends to be Doug's ultimate entourage: The Wingman, Fast Talker, The Networker, TheDriver and The Chef. The Entourage will join Doug for part of his Australian visit, enjoying a 5-star lifestyle and sharing the celebrity experience at various events.

Commenting on his new celebrity status and the success of the campaign to date, Doug Pittsaid, "It's a little surreal but I'm absolutely thrilled with the response! Aussies have really gottenbehind me and given me a fair go, so I'm looking forward to heading down under in August andgetting a chance to say thanks!"

Head to to nominate you and your mates to join Doug's entourage andfollow Doug's journey.


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