3 mobile reveals Mobile TV viewing habits for Big Brother 2006
Now that Big Brother is over, 3 mobile today revealed over 3.5 million streams were accessed by customers throughout the series. Also released are the results of a 3 mobile customer survey highlighting the popularity of the reality program on 3's Mobile TV.
This year, 3 once again offered customers the exclusive opportunity to access Big Brother live Mobile TV 24/7 on their 3 mobiles. Figures released by 3 today show a trend towards customers changing their viewing habits and the way they watch Mobile TV. The average viewing time of Big Brother on 3 was 9.3 mins, an increase of 5 mins on last year. With a sharp viewing experience and the ability to watch Mobile TV on the go, customers are spending more and more time watching 3's Mobile TV.
3's customers also enjoyed watching Friday Night Games and following the action in the house after Sunday night evictions on their mobiles. The most popular events which showed the highest concurrent streams were the Rogue Traders' appearance and when the first intruders entered the house.
Amanda Hutton, 3's Head of Mobile TV & Music said, "Customers are watching Mobile TV on 3 as an extension of the program, when they can't get to a standard television, when the show isn't on air, or as soon as the show finishes to get a real behind the scenes look. Our customers see Mobile TV as a great complimentary service to regular TV."
Who watched it and when*:Over 3.5 million streams were accessed during the 2006 Big Brother series
The longest continuous steam watched by a 3 customer was 7 days long
Total streams duration was equivalent to 55 years
The average stream was 9.3 minutes
What the fans thought (according to a recent 3 mobile customer survey):
Katie is the housemate fans would most like to chat to on MSN Messenger on 3 (with 29% of those surveyed), followed by Dino and Gaelan (10% each)
Dino is the housemate fans would most like to set up a date with via RSVP on 3 (23%), followed by Rob and Danielle (9% each)
Fans' favourite BB content downloaded was the video highlights (63%)
Fans were most likely to watch BB Mobile TV "in bed"(27%) or whilst at work (22%)
The strangest place fans imagined watching BB Mobile TV was "whilst in the bathroom" (41%) or whilst "on a date" (28%)
Aside from Big Brother, fans' favourite 3 mobile content is Instant Messenger (25%) followed by video calling (20%) and Mobile TV (13%)
* As of midnight 30 July 2006 (does not include the Big Brother finale show)
3 is Australia's largest and most established 3G network, bringing over one million customers live Video Calling, high-speed email, mobile broadband, live Mobile TV, full length audio and video music tracks and other great entertainment and information services in 3's Broadband Zones.
Three facts about 3:
3 launched Australia's first 3G mobile network in 2003 and now has over one million customers in Australia and 12 million customers worldwide.
70% of 3's customers browsed content on Planet 3 in 2005
Content services on Planet 3 includes 24/7 access to Music channels Rage and Vandalism, Sports from Fox Sports, Mobile TV from CNN, MTV and Cartoon Network.
3's Broadband Zones are available in most parts of Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra and the Gold Coast. We reach 96% of Australians with Talk, SMS, MMS, IM and Email.