Melbourne-based multi-disciplinary artist Hannah Crofts (All Our Exes Live in Texas) would like to introduce you to her new moniker: Baby Velvet, a vintage-loving, wanderer on a mission to find out if you do always get what you deserve in life and in love.
Today she has unveiled her brand new single 'Call Me', out via ABC Music, with soaring harmonies and aching lyrics that are gloriously gritty and heart-wrenching, but always familiar. The single is the first taste of what's to come from her debut album, set for release 2022.
Baby Velvet says of the single: "One thing I have always struggled with is the fact that if you have a mobile phone, it is expected that you must communicate regardless of whether you want to or not. I think about growing up with a home phone, if you weren't home the person would leave a message and you could get back to them whenever you wanted. The song is about having long stretches of depression and a general loss of identity and how sometimes you must tap in and out of life, choosin g when you can come back in / taking a mental health break if you need it. This is a song about losing it all, the job/the relationship/the sense of self, but building it back up and then when I am ready, coming back into the world and answering my phone."
To coincide with the single, Baby Velvet has shared the Thelma & Louise-inspired clip featuring boss women, getaway cars and fabulous outfits, minus the tragedy. Bonded by friendship the three women cackle their way through a variety of heists and adventures, cruising their convertible into a joyful retirement sunset.
Collectively created by Lazy Susan, Kewl Studios & Baby Velvet: "the clip sees two friends and a hitchhiker (think Brad Pitt but this time make the cowboy hat pink), travel around in their convertible, throwing caution to the wind and getting the f*** ou tta town. No more responsibilities, nowhere to be, just a suitcase, a convertible and each other," says Hannah. "Throughout their journey, they rob banks, collect jewels and travel across the country together. The clip sees 'Hannah' 50 years on working behind a bar looking a bit disheartened. When she is held up by two masked gunmen, she rushes to unload the cash draw for them... with a cheeky wink at the end. It becomes clear, as the gunmen take off their masks, they are the young friends, now years on still living outside the law. I love the pairing of this clip with the song–getting out of town is the resounding idea of 'I will call you when/if I can'."
In exciting news, Baby Velvet has also revealed that she has signed to ABC Music stating, "After creating this record it has been extremely important to me to work with people who I love, respect and have a common interest in music and community. The team at ABC incorporate all these things with the added bonus of being the hardest working label around. I am so lucky they are releasing my music and couldn't have dreamed of more perfect home."
ABC Label Manager Peta Chew said, "We're thrilled to continue ABC Music's relationship with Hannah Croft under the new moniker Baby Velvet. We first worked with Hannah with her band All our Exes Live in Texas and are excited to be the label home for her wonderful new solo project. Hannah is an incredible local talent and creative force, and we look forward to kicking goals with her in 2021 and beyond."
As one quarter of the indie folk group, All Our Exes Live in Texas, Crofts has toured the world in vintage gowns and rhinestone boots. The band's debut When We Fall reached #6 on the ARIA charts, won an ARIA for Best Blues and Roots Album along with the band supporting the Backstreet Boys, singing on Kesha's Grammy Nominated Album, and travel l ing across the USA with Midnight Oil.
Like scorpions who distinguish between light and dark to navigate by moonlight, Baby Velvet negotiates the low light of self-doubt with an innate sense of purpose. She inspires lucid rage, clarity, and power from which to take on the world. This is strident power pop that saturates and sparkles while sinking sharp teeth into the patriarchy. There is no turning back.