Sailor Jerry expands into Ready to Drink Cans
Recognised for its independent spirit, bold and smooth taste, Sailor Jerry Spiced Rum introduces its first Ready To Drink Cans (RTDs), available in two distinct flavours – "Rum and Dry" and "Rum and Cola". The products mark the first RTD liquid innovation since the launch of the original Sailor Jerry Spiced Rum 19 years ago. Sailor Jerry RTD will launch initially in Australia, before rolling out across the globe.
True to the traditional notes of Sailor Jerry Spiced Rum, the RTDs are expertly blended with cola and dry ginger flavours for a refreshing drink that's ready to go straight from the can. Best served chilled, these RTDs pack a punch and go down smooth.
Global Sailor Jerry Brand Ambassador Gravy Thomas said, "Australians are going to be the first to experience these RTDs, just in time for the warmer months! These maintain the same authentic Sailor Jerry spirit. The combination of our iconic bold rum with delicious cola or dry ginger flavours is one we know they are going to love."
Sailor Jerry Spiced Rum was made to honour the philosophy and passion of the grandfather of old-school American tattooing, Norman "Sailor Jerry" Collins.
The undisputed father of the old-school tattoo, Norman 'Sailor Jerry' Collins built his reputation tattooing in Hawaii's brawling Hotel Street district of Honolulu. He was a master craftsman of unflinching integrity and in his name, we make our rum. We expertly blend our Sailor Jerry Caribbean Rum with dry ginger/cola flavours to give you a refreshing that is ready to go straight from the can.
Sailor Jerry Spiced Rum RTDs will be available from mid-September with an RRP of $26 for a 4 Pack and $58 for a 10 Pack.
To learn more about Sailor Jerry Spiced Rum visit www.sailorjerry.com.
RESPECT HIS LEGACY. DRINK SAILOR JERRY RESPONSIBLY. NEVER DRINK & DRIVE. 2019 Sailor Jerry Rum, 40% Alc./Vol. William Grant & Sons, Sydney, Australia.
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