PopTarts TV also launches at birthday bash
The Basement nightclub in Sydney will see folk, country, rock, jazz, pop and electronica all on the same stage on August 21 to celebrate the 7th birthday of a female music community. The 'PopTarts 7' event will also see the official launch PopTarts TV for TVS.
PopTarts 7 will feature live performances from PopTarts' founder and Lounge/Electronic Pop artist Amanda Easton, Jazz Popster Sarah J Hyland, Country/Acoustic singer songwriter Caitlin Harnett and Alternative Folk Rockers Little Pleasures fronted by Tania Murray.
Easton released her second album 'Chanteuse' last year on her own label WildCat Records and as well as her own theatrical pop, has performed as a backing singer with some of Australia's most popular artists including Wendy Matthews, Marcia Hines, Powderfinger and Richard Clapton.
PopTarts - a Sydney-based collective of hundreds of independent original female pop music artists - has included more than 550 local and touring artists at almost 350 regular showcase nights since July 2001. Other PopTarts' 'One Night Stand' events have included Tarts on Tour interstate shows and Tarts for Timor charity gigs.
In an era where live music struggles to keep its foothold in Sydney, the regular PopTarts events have been a welcome support to the local music community.
"PopTarts came out of my own need to have a place to perform regularly, get better at what I do and find new fans!" said Easton.
"I think independent artists have a much better chance to see some success if they work together in a community. PopTarts is now made up of 100s of artists who share opportunities and help each other out. After all the live gigs we organise, TV seemed like the logical place to go next," she said.
Fully self-financed artists like Easton are using PopTarts to follow a more independent path to success. In order to compete with shows like Pop Idol, PopTarts has produced its own 13 episode TV series featuring live performances and cheeky behind-the-scenes interviews with unsigned artists who have performed at PopTarts showcases.
Easton hosts PopTarts TV, which she has also co-produced. The air date for the show - on TVS - will be announced at the PopTarts 7 event where it will be officially launched and previewed.
The regular PopTarts showcases are on the first Tuesday of every month at Balmain's Unity Hall Hotel, featuring five different independent artists each show.
PopTarts 7 will be held at The Basement in Reiby Place, Circular Quay from 8:30pm (doors at 7:30pm) on Thursday August 21, 2008. Tickets will be $18 plus booking fee from the Basement on (02) 9251-2797 or at www.thebasement.com.au, or Moshtix outlets.