Next time you've lost your way on the roads, reach for a pink street directory in the knowledge that you can help fund valuable research into breast cancer. For the second year running, Universal Publishers is throwing its weight behind the National Breast Cancer Foundation (NBCF) by releasing the latest must-have accessory for every woman's car - a limited edition 'pink' UBD street directory.
Following the sell-out success of 2007's inaugural 'pink' edition, Universal Publishers have this year released 'pink' editions for Sydney, Melbourne, Brisbane, Adelaide and Perth; so not only will it help motorists master the roads effortlessly, it will also be contributing to raise funds for a very worthy cause.
Available nationally through major retailers, book stores and newsagencies, the special edition UBD street directories have been published in support of the NBCF, Australia's leading not-for-profit organisation dedicated to supporting and promoting research into the prevention, detection and cure of breast cancer.
Anne Farquharson of Universal Publishers comments, "We're thrilled to continue our support of the NBCF in 2008 by releasing the 'pink' UBD street directories in time for Mother's Day. Not only is it the gift that keeps on giving but $1.00 from every street directory purchased will be donated to the NBCF, helping to fund much-needed research".
"Our 'pink' UBD street directory is one way for motorists to make a vital contribution to breast cancer research in Australia. What's more, you won't get lost on your way to lunch this Mother's Day thanks to the easy-to-use 2008 directory including the latest updates to streets around the country!" adds Anne.
Sue Cameron, of NBCF, says, "We're delighted that Universal Publishers is again supporting us with the launch of its stylish 'pink' UBD street directory. Breast Cancer is the most common form of cancer among women in Australia, with more than 13,000 new cases expected this year. Survival is improving thanks to funding from initiatives such as the 'pink' street directory, which goes into researching better detection and treatment techniques. We urge everyone to get behind UBD's initiative this Mother's Day and buy someone special a limited edition 'pink' UBD street directory."
Features of the 2008 Melbourne UBD street directory include:
o Over 1500 new streets
o Includes Geelong
o Shows Bypasses for Dandenong Southern, Geelong and Pakenham
o New Eastlink shown
o New developments at Berwick, Cranbourne, Doreen, Mernda, Packenham, Point Cook, South Morang, Tarneit, Wyndham Vale
The limited edition 'pink' UBD street directory is on sale now at K-Mart, Target, Angus & Robertson, Borders, participating Myer stores, Supercheap and RACV.