How sweating the small stuff led to this Aussie couple's success
When Australia's most successful natural anti-odourant, No Pong, launched five years ago, co-founders, husband and wife duo, Chris Caley and Melanie McVean introduced Aussies to a completely natural, effective and Australian-made anti-odourant product that they loved.
Fast forward to today, No Pong is a multi-faceted business, having sold more than one million tins through online retail and amassing thousands of times growth in just half a decade.
Through a 24-hour business hackathon and without breaking a sweat, Chris and Melanie devised their business plan and strategy, created a beta version of the website, decided on the brand name and logo, and created a simple version of the product – well, they might have broken a slight sweat!
The idea for No Pong was sparked, when Melanie with a background in science, became aware of some of the questionable ingredients in common store-brought deodorants and antiperspirants.
"We all understand how important it is to be wary of what we put in our bodies, so why aren't we all more conscious of what we put on them? Especially when deodorants and anti-perspirants are used so close to our sensitive areas including underarms and breasts," said Melanie.
"That's why we wanted to create a product that was not only affordable, effective and natural but proudly made in Australia so our local customers can be confident in the quality and ingredients of each tin – and No Pong was born.
'We're proud to know our product is disrupting the conglomerates in the personal hygiene industry. It's shocking to realise how much plastic and aerosol waste is produced simply to smell good. Not only is our product 100% natural but our packaging can be reused and recycled which we believe is why consumer demand continues growing."
The company's success has been a testament to the market demand for sustainable everyday products. No Pong has changed the way Australians think about personal hygiene, with consumers turning to more ecofriendly and sustainable ways to neutralise their body odour.
"Natural products are no longer deemed niche or novel as they once were, so we recognise the need to continuously bring something new to the table for our customers. We were the first deodorant brand in Australia to offer a monthly subscription plan making it more convenient for customers to stay pong-free," continued Melanie.
"We've come a long way in the last five years, but this is only just the beginning. We have plans to expand our range adding new scents including our brand-new Spicy Chai and Fragrance-Free Vegan versions. We've launched into the Canadian market and we have our sights set now on the US.
"Aussies are demanding more ethical alternatives to everyday products like deodorants, and we look forward to growing the No Pong range, to bring our customers more of that they want and love, and that are both effective and environmentally conscious."
No Pong anti-odourant is made with all-natural ingredients that work together, neutralising odour and is made for all skin types. No Pong's unique formulation has been shown to be effective for over 12 hours.
Visit nopong.com.au today to find out more.
ABOUT NO PONG: No Pong is an extremely effective, all-natural deodorant made from delicious, ingredients, blended together to create a sweat resistant, all day deodorant that does exactly what it says on the tin! Guaranteed to be 100% paraben, aluminium, cruelty and plastic free.