Monday 2nd November is World Vitamin D Day and Australia's own vitamin D friendly sunscreen Solar D, is delighted to announce it is a proud supporter of this global cause, devoted to spreading awareness and knowledge surrounding vitamin D and safe, sensible sun exposure.
Nowadays, more than ever, Australians are living an indoor lifestyle (work & play) and shielding themselves from the harsh UV rays by covering up with sunscreen, umbrellas and clothing. This has now lead doctors to discover that many Australians are now vitamin D deficient. Research shows that vitamin D deficiency is now becoming a global risk factor for many diseases including heart disease, many cancers and Multiple Sclerosis. Research also now shows that a shocking 1 in 3 Australians are vitamin D deficient, something that many experts believe to be attributed to shunning the sun.
Leading vitamin D researcher and avid supporter of Solar D, Dr Michael Holick from Boston University School of Medicine explains, 'Vitamin D deficiency is a global pandemic that has serious health consequences for children and adults. Improvement in the world's vitamin D status could significantly reduce risk of many chronic illnesses including cardiovascular diseases, type II diabetes and many deadly cancers as well as infectious diseases including upper respiratory tract infections, influenza and tuberculosis."
With patented technology, Solar D sunscreen has been SCIENTIFICALLY developed to permit some of the suns rays that our body uses to make vitamin D, whilst offering broad-spectrum sun protection with SPF30 and SPF50. The brand is showing its support on World Vitamin D Day by spreading the word about VITAMIN D DEFICIENCY and this growing worldwide issue.
'Solar D has had a long association with Vitamin D Day and we are happy to show our support anyway we can for such a great awareness campaign. We know the importance of sun-protection, however we are also very aware of the growing vitamin D deficiency pandemic". Mathew Collett, MD Solar D.
Solar D is encouraging Australians to salute the sun and soak up those healthy vitamin D rays, whilst staying safe this summer!
Question: What do you hope to achieve this World Vitamin D Day?
Mathew Collett: At Solar D our aim is to educate the world on the importance of vitamin D and the essential role it plays in our optimal health.
Question: Why do you think Australians are lacking the knowledge surrounding Vitamin D?
Mathew Collett: Our reputation for being 'a sunburnt country" gives us the illusion that we would be getting plenty of vitamin D, but in fact statistics show that (surprisingly) 1 in 3 Australians are Vitamin D deficient, something that many experts believe to be attributed to shunning the sun. As we're always told to cover up, we're missing all the crucial health benefits that the sun provides us.
Question: What is the importance of Vitamin D on the body?
Mathew Collett: Vitamin D has always been related to the aid of strengthening bone and muscle development. It is now proven that vitamin D also strengthens every cell in your body, which intern keeps you strong and healthy to help reduce the risk of many chronic illnesses including cardiovascular diseases, diabetes, MS, mental health diseases and many deadly cancers as well as infectious diseases including the flu and tuberculosis.
Question: How can we get Vitamin D?
Mathew Collett: We get 90% of our vitamin D from the Sun through the sun's UVB rays. The time when the sun is at its strongest and most harmful, is also the time in which the vitamin D producing rays are at their most optimum. Sunscreens block out up to 99% of all rays from the sun including the ones our bodies use to make vitamin D.
Question: How can we ensure we're doing this safety in regards to sensible sun exposure?
Mathew Collett: Solar D has developed a sunscreen that not only screens the harmful UV rays and fights the ageing process, but more importantly permits some of the particular UVB rays that our body uses to naturally produce vitamin D – whilst offering maximum sun protection of SPF30 and SPF50.
Question: What can long term Vitamin D deficiency do to our health?
Mathew Collett: According to the leading authority in Vitamin D, Dr Michael Holick from Boston University, vitamin D deficiency is currently a global problem that has serious health consequences for children and adults. Improvement in the world's vitamin D status could significantly reduce the risk of many chronic illnesses including cardiovascular diseases, diabetes, MS, mental health diseases and many deadly cancers as well as infectious diseases including the flu and tuberculosis.
Interview by Brooke Hunter