Having released not one, but three remixes of her latest single, Next Big Thing, Hayley Jensen dropped the official music video this morning, shot and directed by Jesse Anderson and produced by Klik Productions.
Next Big Thing, written by Jensen, is a song about consumerism, hype and fleeting fame in today's disposable society. Not a stranger to the reality of the situation having been part of Australian Idol and more recently, The Voice, Jensen points out that the track and music video isn't just about art or music or fame.
"As humans, we can constantly feel pressure from those around us, and from within ourselves, to be better, the best…to be at the top of our game, to out-do or, at least, match our own personal best. To do something new & different, but not too different. We not only try to be the best amongst the best, but to out-do ourselves. But trends, rules, goal posts, 'what's hot & what's not' change so quickly," says Jensen. "Are we just setting ourselves up for disappointment and failure? We can't always be number one, can we?"
Jensen continues, "I wrote Next Big Thing by myself, at my keyboard, at a time I was really feeling the pressure. And I think it's got a pretty important message. Certainly, after being in the music industry for over 15 years, it's got meaning very close to my heart. The battle of art versus fame has always been there."
Teaming up with Klik Productions for the music video, Jensen wanted to make sure time was taken so that the plot and how it unfolded was 100% right.
"I had a fairly complex set of ideas I wanted to convey in a pretty particular and technically challenging way...Klik Productions totally nailed it," Jensen says.
Turning Up The Dial Album Tour 2019
June 8 | For Queen & Country Festival, Canberra ACT
June 9 | Kiama Loves Country Gold Festival, Kiama NSW
June 14 | Tamworth West Leagues Club, Tamworth NSW
June 15 | Muswellbrook RSL, Muswellbrook NSW
June 27 | Dauphin's CountryFest, Manitoba CANADA
July 10 | Calgary Stampede Coca-Cola Stage, Calgary CANADA
July 26 - 28 | Groundwater Country Music Festival, Broadbeach QLD
August 17 | Lake George Hotel, Bungendore NSW
August 31 | Wisemans Ferry Hotel, Wisemans Ferry NSW
October 25 | Huskisson Hotel, Huskisson NSW
November 24 | Sunshine Fun Day, Albury, NSW