From Ashton Kutcher's 'Geisha House' to Robert DeNiro's 'Ago', attaching a celebrity's name to a restaurant is definitely a growing trend in Hollywood, but is it always a recipe for success? Famous Food will put this concept to the test by partnering with renowned restaurateurs, The Dolce Group, to give seven celebrities (including Heidi Montag, Vincent Pastore and Danielle Staub) the chance to turn an empty Sunset Strip eatery into a flourishing and fully operating restaurant. If they succeed - one of them will be rewarded with a partnership position in the new venture.