Australian Men Embrace Skincare Revolution with Dr LeWinn's Men's Range

Australia's leading skincare company releases breakthrough Men's range

Shaving irritation, wrinkles and dangerous sun damage are just a few of the skin concerns facing men. Now, as is common overseas, Australian men are realising they don't have to look older than their years. Due to overwhelming demand and to complement its current range, Dr. LeWinn's has finally released Dr. LeWinn's Men. And it's been worth the wait!

Dr. LeWinn's Men is a no-fuss range of high performance skincare designed to address men-specific skincare issues.

Investment into personal future

"Male skin can really suffer through our love of the outdoors," says Carl LeSouef, Chief Executive Officer of Dr. LeWinn's, Australia's number 1 skincare company for 11 years running1. He continues further, "Men are also working harder and playing harder than ever before! They now see looking after their skin as a sensible investment for their future. Our research also showed us that men want to look good in their professional and personal environment."

Engineered from Marine Science for Australian Men

Dr. LeWinn's Men evolves around 2 key ingredient systems that are perfect for men's skin. "Not only is the range designed specifically for men," says LeSouef, "it's been designed specifically for Australian men." The supercharged ingredients of this innovative new range are:

* Oceanic Repair System (ORS), a combination of Brown and Red Algae Extracts to help calm and soothe skin stressed by frequent shaving and sun damage

* MENactive Complex, based on potent herbs of Saw Palmetto, Ginseng and Muira Puama, traditionally used by men to boost energy and vitality to help stimulate and revitalise male skin.

Easy to use

Most importantly, the range is easy to use in just 3 Simple Steps -(1) Clean, (2) Shave and (3) Moisturise, and the skin is ready for a long day of work or play. The 3 Step System provides maximum skin protection for minimum time and effort.

1. Clean and exfoliate with Dr. LeWinn's Men FACE SCRUB. Skin looks better and feels fresher, with fewer ingrown hairs, blackheads and breakouts.

2. A no-fuss solution for high performance shaving: Dr. LeWinn's Men SHAVING CREAM providing a close and moisturising shave and Dr. LeWinn's Men AFTER SHAVE FLUID helps to hydrate, treat and calm skin from shaving irritation.

3. Moisturise and protect from UV radiation with Dr. LeWinn's Men DAY MOISTURISER SPF 15 and help smooth the lines around the eye area with Dr. LeWinn's Men EYE CREAM.

The days of men not caring about their skin are long gone. Dr. LeWinn's Men solves skin concerns in 3 easy steps. It really works.

1 As reported by the Michael Edwards Cosmetic & Perfume Survey

The Range

Face Scrub 100g RRP $24.95

Dr. LeWinn's Men Face Scrub with natural Jojoba Wax Beads, gently scrubs off dead skin cells and assists in removing blackheads. It contains the unique Oceanic Repair System (ORS) to calm the skin, whilst the stimulating MENactive Complex revitalises the skin's appearance.








Shaving Cream 150g RRP $19.95

Dr. LeWinn's Men Shaving Cream rich in Aloe Vera and Menthol, is ideal for providing a smoother shave and to minimise irritation. It contains the unique Oceanic Repair System (ORS) to help repair and calm the skin whilst the stimulating MENactive Complex revitalises the skin's appearance. Especially designed to help with razor burn, it leaves your skin feeling fresh and moisturised.








After Shave Fluid 100mL RRP $29.95

A smooth liquid gel containing "Moisture Magnet" Sodium Hyaluronate and Vitamin B, Dr. LeWinn's Men After Shave Fluid intensely hydrates skin and helps to treat and calm skin from small cuts and shaving irritation. It contains the unique Oceanic Repair System (ORS) to calm the skin, whilst the stimulating MENactive Complex revitalises the skin's appearance.








Day Moisturiser SPF 15 50mL RRP $44.95

Dr. LeWinn's Men Day Moisturiser SPF 15, containing natural Oceanic Repair System (ORS), MENactive Complex and cutting edge firming ingredient Matrixyl® 3000, visibly moisturises and revitalises male skin whilst protecting it against harmful UV rays and other environmental factors.






Eye Cream 15mL RRP $39.95

Dr. LeWinn's Men Eye Cream has in-built anti-bag peptide Eyeseryl® and firming Matrixyl® 3000, known to help with the look of "tired eyes" and the appearance of lines and wrinkles. As with all products in the range, it also contains Oceanic Repair System (ORS) and MENactive Complex.








Dr. LeWinn's Men available at selected Myer, David Jones, Priceline and major pharmacies nationally. For stockists call 03 9676 1800 or visit www.drlewinnsmen.com.





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