Industry revolutionists, Beer Cartel have taken a different approach this Christmas allowing Australian's to skip long shopping queues and chill out with a beer surprise every day in the lead up to Christmas. Beer Cartel has created a Beer Advent Calendar that offers beer lovers the chance to count down the days to Christmas, with a different beer each day, from the 1st to the 25th of December.
Since its inception in 2016, Beer Cartel have sold thousands of Beer Advent Calendars, but this year's case has a twist. Beer Cartel has partnered with seven breweries to create flavoursome limited-edition brews that are only available in the Beer Cartel Advent Calendar. In addition, all 25 beers featured in the calendar have been sourced from 100% Australian Independent breweries. Twenty-three different beer styles are included, from perfect pale ales to interesting IPAs and everything in between.
Beer Cartel is Australia's leading craft beer bottle shop, stocking over 1,000 craft beers from Australia and overseas. From small beginnings working out of a Kennards storage space, Beer Cartel helped kick-start the Australian craft beer revolution. They are now at the top of the craft beer game, cutting above the masses and educating consumers about the next trends in beer.
Beer mavericks and founders of Beer Cartel, Richard Kelsey and Geoff Huens tried and tested countless beer combinations and Advent Calendar designs to create the ultimate package and one-of-a-kind gift.
"Back in 2015 we started to notice the growth of Beer Advent Calendars overseas," says Richard. "We then took this concept and have tweaked it over the last four years to create this amazing pre-Christmas gift. Each year we select a completely new range of beers ensuring there are no repeats. This year's case is all about variety, flavour and supporting Australian craft brewers. We're not going to spoil the surprise by revealing which beers are hiding inside, but you can expect to find amazing hand-picked craft beers from world class Australian breweries."
The Beer Cartel Advent Calendar has been custom designed to present the selection of beers in the most stylish and practical way possible. Where a regular carton packs only 24 beers, the Beer Cartel Advent Calendar has been strategically manufactured to allow for one extra special beer for Christmas day.
Not convinced yet? The festive box is designed with a built in 'To/From" gift tag and is perfect for those who hate to gift wrap. It also comes with a Christmas countdown cover to keep the beers hidden from prying eyes, to limit the desire to have a few beers in advance, and to allow easy removal of the beers from each individual spot in the pack.
Beer Cartel will be delivering the Advent Calendars all over Australia to ensure everyone can start their calendar in 'Decembeer'. Tasting notes of each beer will be released via Beer Cartel's social media pages each day of December.
Beer Cartel Advent Calendars are available online now at www.beercartel.com.au, or at Beer Cartel's Sydney store 9/87 Reserve Rd, Artarmon from the start of November. Pricing starts from $119.99.
For more information, please visit www.beercartel.com.au/beer-advent-calendar.