The non-dairy milk segment has received a shake-up as the new brand - 'Almond Breeze' - hits the shelves in over 700 Coles supermarkets across the country.
The launch builds on strong success and sustained growth in the USA where Almond Breeze is the category market leader. Almond Breeze is now being manufactured here in Australia and has been launched in two varieties, Original and Unsweetened (in one litre cartons) and is expected to retail between $2.80 and $3.29.
Initial distribution is through Coles stores with plans to expand into other grocery outlets over the coming months.
Australian Almond Breeze website www.almondbreeze.com.au
Roger Ringwood, Country Director for Almond Breeze said: "The significant growth of Almond Breeze in the US is due to the combination of great taste and sound health values, significantly the brand attracts many people who had previously shunned non- dairy alternatives such as soy.
"This factor, together with the many Australian consumers who were interested in the product and asking for the brand online, prompted Blue Diamond to respond. Several rounds of qualitative research confirmed strong consumer interest and taste preference for Almond Breeze in Australia.
"Almond Breeze is easy to incorporate into your daily diet and lifestyle. Almond Breeze can also be used in many different household recipes straight away - it's delicious in smoothies and on cereal, or in hot chocolate, coffee and muffins.
Roger challenges: "Even those hard-core dairy milk lovers out there should give it a whirl - they'll be pleasantly surprised by the terrific taste, this is no soy!"
For further nutritional information, please visit: www.almondbreeze.com.au
Review: I really enjoyed Almond Breeze on my cereal. A confessed milkaholic, it did take a little to get used to Almond Breeze, but I did feel better the week I had it over regular milk.