The UNO Social Club Takes Over St Kilda's Iconic Hotel Esplanade
The world's favourite card game, UNO, has announced its wildly popular UNO Social Club is coming to the Hotel Esplanade. Bringing this playful activation to Melbourne, UNO is taking over well-loved pubs across the country.
Designed to turn a classic game night into a fun night out with friends, the UNO Social Club will take over iconic venues in Queensland, Victoria and New South Wales, from January through to March.
For its Victorian takeover in February, St Kilda's legendary Hotel Esplanade will be the star of the show. A true Melbourne institution and cultural hub for live music and nightlife, The Espy will be fully transformed in UNO's signature red, green, blue, and yellow.
The Espy's front parklet will be fully taken over by the UNO Social Club, with plenty of sipping and skipping on the cards all-month long. Opening just in time for the St Kilda Festival, the activation will play host to weekly events, with prizes up for grabs.
Melburnians can anticipate UNO Gameplay Nights and even a dedicated UNO Dating Night each week – it won't be one to miss.
Paul Faulkner, Senior Vice President and Managing Director of Mattel Asia Pacific, says the Australian expansion builds on the momentum seen in the U.S & UK,
"UNO Social Clubs have been thriving across the United States, from the Las Vegas launch to pop-ups in New York, Chicago and UK - we have seen how strongly people connect with the UNO experience and are thrilled bring it to a cultural Melbourne landmark like The Espy," said Faulkner.
"Australians love great pubs, being social, friendly competition and making the most of summer with friends, so adapting the immersive UNO concept with iconic local venues was a natural next step.
"UNO has been part of Australian homes for generations and that familiarity is what makes this experience special. Our Social Clubs will give people a fun, welcoming place to meet up, enjoy the atmosphere of a well-loved pub and share a game that brings people together – we can't wait to see how Aussie fans embrace the unique experience."
Whether you're living your best summer life or looking to spark some nostalgic, competitive fun with mates, the UNO Social Club is the 'number UNO' place to be this summer.
Aussies can skip boring by securing their spot at the UNO Social Club, this summer. Tickets and bookings available via Hotel Esplanade's website: https://hotelesplanade.com.au/
Designed to turn a classic game night into a fun night out with friends, the UNO Social Club will take over iconic venues in Queensland, Victoria and New South Wales, from January through to March.
For its Victorian takeover in February, St Kilda's legendary Hotel Esplanade will be the star of the show. A true Melbourne institution and cultural hub for live music and nightlife, The Espy will be fully transformed in UNO's signature red, green, blue, and yellow.
The Espy's front parklet will be fully taken over by the UNO Social Club, with plenty of sipping and skipping on the cards all-month long. Opening just in time for the St Kilda Festival, the activation will play host to weekly events, with prizes up for grabs.
Melburnians can anticipate UNO Gameplay Nights and even a dedicated UNO Dating Night each week – it won't be one to miss.
Paul Faulkner, Senior Vice President and Managing Director of Mattel Asia Pacific, says the Australian expansion builds on the momentum seen in the U.S & UK,
"UNO Social Clubs have been thriving across the United States, from the Las Vegas launch to pop-ups in New York, Chicago and UK - we have seen how strongly people connect with the UNO experience and are thrilled bring it to a cultural Melbourne landmark like The Espy," said Faulkner.
"Australians love great pubs, being social, friendly competition and making the most of summer with friends, so adapting the immersive UNO concept with iconic local venues was a natural next step.
"UNO has been part of Australian homes for generations and that familiarity is what makes this experience special. Our Social Clubs will give people a fun, welcoming place to meet up, enjoy the atmosphere of a well-loved pub and share a game that brings people together – we can't wait to see how Aussie fans embrace the unique experience."
Whether you're living your best summer life or looking to spark some nostalgic, competitive fun with mates, the UNO Social Club is the 'number UNO' place to be this summer.
Aussies can skip boring by securing their spot at the UNO Social Club, this summer. Tickets and bookings available via Hotel Esplanade's website: https://hotelesplanade.com.au/
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