Movember will launch the world's first ever dedicated 'pash rash' treatment, 'Movember Rain', on Monday, 25th of November – specially designed to soothe the skin of those who've suffered through a month of prickly pashes.
A glorious Mo is the perfect addition to any face but there is one unacknowledged casualty - the partner of the mo grower. They're the people who suffer, sometimes silently, from the dry, itchy, chaffing caused by the man with a mo. Commonly called Pash Rash.
Listening to the cries of 'Mo-Bro' partners, Movember has partnered with New Zealand-born skincare brand, Triumph & Disaster, to create a unique new product for moustache lovers.
Like a cool afternoon shower for the hot, dry chaffing caused by the man with a mo, 'Movember Rain' is suitable for all skin types, and all genders. Its ingredients, from the forests of New Zealand, are good for the skin and good for the planet. Just slather on the love-chapped area and it soothes overnight.
Movember's Country Director (Australia & New Zealand) Rachel Carr said: "Movember Rain was born from the commitment to recognising all of its valued campaign supporters - not just those who have grown a mo. While Movember's mo-growing 'Mo-Bros' take centre stage during our fundraising month, there are also the partners and loved ones of the 'Mo-Bros' who suffer silently every year, their top lips burning.
"At the end of Movember, we stand in solidarity with all pash rash sufferers! You may not have grown a mo, but you've endured a month of pash rash and mo burn to help stop men dying too young. For that, we thank you - Movember Rain was designed for you!"
The cream will be available for purchase for a strictly limited time, with all proceeds going to help Movember in its quest to change the face of men's health in Australia and around the world.
Now in its 16th year, Movember's mission is to help stop men dying too young by supporting projects tackling mental health, suicide prevention, prostate cancer and testicular cancer in more than 20 countries across the globe.
'Movember Rain' will be available for purchase from Monday 25 November via Movember.com/pashrash, and will retail at $80. All proceeds will go directly to Movember, so treat yourself or your partner (and help change the face of men's health while you're at it!).