Thredbo, Australia's premier ski resort, has been announced Australian snowboarding legend, Torah Bright, as the new face of the resort. The Cooma-born Olympic Gold and Silver medallist has recently returned to Australia to enjoy the incredible snow conditions – arguably the best in almost two decades – and lead a Thredbo campaign to encourage more Australians to experience an Australian snow holiday.
The two-time Olympian comments: 'It's so nice to be home and enjoy these unbelievable snow conditions in Thredbo. They are some of the best I've ever seen."
The partnership coincides with the release of Thredbo's National Winter Report which reveals that there are a huge number of Australians who are interested in experiencing a snow holiday (78%), despite never having skied or snowboarded (60%) or in some cases never even seen or touched snow (20%).
Some of the key stats of Thredbo's National Winter Report include:
Almost half (47%) of Australians have never had a snow holiday
60% of Australians have never skied or snowboarded before
One in five have never seen or touched snow (20%)
One third (32%) of young adults aged 18 to 24 have never seen the snow
Despite all this, 78% of Australians are interested in a snow holiday
Angus Thomson, Director of Brand at Thredbo, said: 'We're thrilled to be partnering again with Torah. She epitomises everything there is to love about winter and snow. She grew up skiing and boarding in Thredbo, went on to conquer the world stage and is now back where it all began. Torah is really passionate about joining us in encouraging more people to experience the magic and excitement of snow. It's a perfect partnership."
As devotees to snow and the winter season, Torah and Thredbo aim to excite and share the magic of a Thredbo winter to those Australians who have never had a snow holiday or seen snow. Torah continues:
'So many Australians haven't had a snow experience. So I'm really excited about spreading the word with Thredbo. With these amazing conditions, it's the perfect time for everyone's first snow holiday. I bet you'll love it!"
To celebrate the partnership and further encourage first timers to experience the amazing snow conditions on offer, Thredbo has released a special first timer package where any first time skiers and snowboarders will receive a free day – including lift pass, ski or snowboard lessons and gear rental - when they book a first timer package. The offer will be available for the rest of the 2014 winter season. Conditions apply.
For more information about Thredbo Resort, please visit Thredbo's website: www.thredbo.com.au