YES YES YES! TO SAFE SEX.
The Body Shop Tantalising Lip Butter
Ethical cosmetics retailer The Body Shop and MTV Networks International are putting their weight behind a global HIV/AIDS safe sex campaign. With research showing that every day there are over 3,000 new HIV infections among those aged between 15 - 24, and nearly half of all new HIV/AIDS cases are amongst this age group, the campaign aims to target young people taking risks with their own health and that of their sexual partners.
With these shocking statistics showing that young people are disregarding the importance of safesex, MTV and The Body Shop are running an awareness campaign and fundraising efforts to supportthe Staying Alive Foundation. The Staying Alive Foundation is a charity supported by MTV, on amission to save lives by empowering young people around the world to protect themselves and theircommunities against HIV and AIDS.
The campaign, supported by singer Kelly Rowland, will launch in The Body Shop stores on 23 March2009, for a three week campaign which is also being promoted through web activities atwww.yestosafesex.com.
Consumers are also asked to get on-board and purchase an eye-catching Tantalising Lip Butter,co-designed by MTV and The Body Shop. All proceeds raised from sales of the Tantalising Lip Buttergo directly to the Staying Alive Foundation.
Limited Edition Tantalising Lip Butter
Available in stores from 23 March 2009 until sold out.