Australia Zoo and 20th Century Fox to create a winter wonderland for launch of Ice Age: Collision Course
Australia Zoo will be transformed into a winter wonderland during the 2016 June/July school holidays to celebrate the launch of -Ice Age 5: Collision Course'.
Thanks to a partnership with 20th Century Fox and Visit Sunshine Coast, the normally sunny and mild Australia Zoo will take on a distinctly chilly feel, with a wide variety of snow related themes incorporated into the Park's daily activities including toboggan rides, snowball activities and much, much more.
Australia Zoo's Director of Marketing, Darren Gertler, is optimistic about the opportunities this partnership will bring not only for Australia Zoo but also the Sunshine Coast region.
'We're particularly excited about this partnership and the global exposure it will create. 20th Century Fox is also very excited to join forces with Australia Zoo, noting the synergies between the two brands.
'Bringing Ice Age: Collision Course to life at Australia Zoo will engage families leading up to the cinema release, promote the region on a world stage and showcase our amazing animals with their ties to the Ice Age characters," said Darren.
CEO of Visit Sunshine Coast, Simon Ambrose, said the promotion was another example of the Sunshine Coast displaying its diversity, with great events and activities blending easily with the region's natural attractions.
'Most visitors to the Sunshine Coast in June and July are getting away from the cold, because of our remarkably mild and sunny winters, so this really will be a first for kids and adults alike – a white winter on the Sunshine Coast," said Mr Ambrose.
'This is a great example of Australia Zoo being a great innovator; offering visitors the rather remarkable combination of being able to swim at the beach in the morning and throw snowballs in the afternoon."
As word starts to spread about this joint venture, multiple third party partners have already begun jumping on board to promote the event and the region on an international scale.
Australia Zoo will continue to work closely with 20th Century Fox in the lead up to the movie's release to ensure the promotional event at Australia Zoo is bigger and better than any before.
Further details specifically about the event at Australia Zoo will be available closer to the date.
About the film
ICE AGE: COLLISION COURSE
Cinema release date: June 23 (Vic, Qld), June 30 (WA, NSW, SA, TAS)
Scrat's epic pursuit of the elusive acorn catapults him into the universe where he accidentally sets off a series of cosmic events that transform and threaten the Ice Age World. To save themselves, Sid, Manny, Diego, and the rest of the herd must leave their home and embark on a quest full of comedy and adventure, traveling to exotic new lands and encountering a host of colourful new characters.
ICE AGE: COLLISION COURSE stars returning cast members Ray Romano, John Leguizamo, Denis Leary, Seann William Scott, Josh Peck, Simon Pegg, Keke Palmer, Wanda Sykes, with Jennifer Lopez and Queen Latifah. Joining the herd are Stephanie Beatriz, Adam DeVine, Jesse Tyler Ferguson, Max Greenfield, Jessie J, Nick Offerman, Melissa Rauch, Michael Strahan and Neil deGrasse Tyson.
Watch the new movie trailer on YouTube: https://youtu.be/Y3o7jaWTc9Y