Perth Fashion Festival (PFF) is Western Australia's premiere designer showcase that has grown to become a key fixture on the national fashion calendar.

This year's Festival will be held from Thursday 9 - Wednesday 15 September and will feature an impressive line-up of events that will see some of the biggest names in Western Australian fashion join the next generation of emerging talent to display their new season collections.

Vivien's Perth model, Sarah Pauley has been selected as the Face of this year's Festival while celebrity fashion photographer, Russell James has already made international headlines with his appointment as PFF International Ambassador.

The program for the twelfth annual PFF is set to be the most glamorous yet, encompassing over 50 different events, starting with a secret highlight show and concluding with a red carpet gala finale at the West Australian Fashion Awards (WAFAs).