A fabulous fanfare to launch Parched March 2013. This VIP party's focus will be on cocktails, live music and an art show: the Pup-Up dogs will be painted live by Mambo artists!

March 10th 2013: Pets at the Pub at The Alexandria Hotel. Enjoy a pet-friendly afternoon in Sydney's biggest beer garden with interactive entertainment and celebrity appearances.

March 21st 2013: MR CBD, at Ananas at The Rocks is guaranteed to turn up the heat in town, with a beauty parade and auction of the hottest male city workers. Brings new meaning to sex and the city!

March 22nd 2013: Furry Friday Rescue Challenge - A fast-paced treasure hunt through participating CBD Parched March bars will see teams following clues to find the Pup-Up dogs.

April 3rd 2013: The Wrap Party This invite-only bash is the culmination of the month with awards for the best bars and fundraisers of Parched March 2013. With live music, entertainment and of course cocktails, the Wrap Party is always the most anticipated event on the Parched March calendar.