Olay Professional Pro-X
Olay Professional Pro-X will celebrate its first birthday in Australia in February 2011. Since it's launch 12 months ago this scientifically advanced range of powerful, proven and professional products has redefined what women can expect from a skincare regime - delivering real results for its loyal users.
Shelley Seddon has been using the range for 1 year and comments, "When Olay Professional Pro-X first launched, I just had to try it. After just a few short weeks I was astounded by the results. Not only did I notice a considerable difference in the condition of my skin, but the appearance of fine lines and wrinkles were minimised, leaving my skin looking younger. A year on, I continue to use the products which I think compare to any professional products and my skin has never looked better!"
Olay Pro-X is inspired by genomics research that helped pinpoint a precise combination of ingredients that significantly reduce the appearance of wrinkles. Olay scientists used advanced genomics tools to explore how skin-related genes function and, more importantly, respond to ageing and environmental stress at the molecular level.
"As we learn more about the sequence of the genes associated with skin ageing and how they differ between people, we will be able to move into entirely new fields of skin research and perhaps come up with the next generation of skin care ingredients focused on an individual's specific skincare needs," says Jay Tiesman, Ph.D, Olay scientist and Genomics Group Leader at P&G, on the future of Olay Professional Pro-X and genomics research.
Research published in one of the world's most influential peer-reviewed medical journals, The British Journal of Dermatology (BJD) revealed that Pro-X is as effective as the dermatologist 'gold standard' anti-ageing regimen, for reducing the appearance of fine lines and wrinkles.
The Olay Professional Pro-X primary solutions include:Wrinkle Smoothing Cream
: Professionally designed to help smooth uneven texture and strengthen skin with moisture, combating the look of fine lines and wrinkles.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine and Pal-KT.
Usage: Transform skin at night by smoothing over the face and neck.
RRP: $74.99Age Repair Lotion with SPF 15
: Professionally designed to help shield skin from harmful UVA/UVB exposure. Boosts antioxidant power at skin's surface and hydrates to reduce the appearance of fine lines and wrinkles.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT, Anti-Oxidants, and SPF 15.
Usage: Apply liberally to skin in the morning, spreading evenly over the face and neck.
RRP: $74.99Hydra Firming Cream
: Professionally designed to help optimise elasticity and firmness by plumping and locking in moisture.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Hexamidine.
Usage: Transform skin at night by smoothing over face and neck.
RRP: $74.99Deep Wrinkle Treatment
: Professionally designed for the deepest wrinkles. It penetrates deep into the skin's surface combating the appearance of wrinkles and intensely hydrating to allow the natural production of collagen.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Retinyl Propionate.
Usage: Treat skin morning and night by applying Deep Wrinkle Treatment to areas of concern, including the crow's feet area. As with all facial skin care products, avoid getting into your eyes. Recommended for use with an SPF moisturiser.
RRP: $74.99Eye Restoration Complex
: Professionally designed to help restore the eye area by improving the look of dark circles, puffiness and crow's feet. Massage in to reduce excess under eye fluids to reduce dark circles and puffiness.
Key Ingredients: Niacinamide, Pal-KTTKS, Carnosine, Pal-KT and Caffeine.
Usage: Treat skin morning and night by applying Eye Restoration Complex to the corners. lid, and suborbital eye area, massaging thoroughly until absorbed. Avoid use on eyelids.
RRP: $74.99Anti-Ageing Starter Protocol Kit
: Includes Age Repair Lotion with SPF15, Wrinkle Smoothing Cream and the Eye Restoration Complex.
RRP: $99.99Powerful, Proven, Professionalwww.olayprofessional.com.au