Olay Celebrates 60 years of Skincare Excellence
Sixty years ago, global leading skincare brand Olay was born. South African chemist, Graham Wulff created the now famous lotion in his small kitchen and within five years, Olay was a phenomenal success. Today, Olay has blossomed into a $1 billion global skincare brand and was recently recognised as one of the world's most valuable cosmetics brands.
The original Pink Lotion formula, which today remains a top seller in the Australian beauty market, was a revolution to women's moisture replenishment. It combined innovative hydration science with the unique understanding of women's skincare needs, to deliver a product that was 'just like the fluids in young skin' said Graham Wulff.
Today, the Olay range has been developed to cater for all skincare needs, from young to mature skin types, through its various ranges:
Olay Classics - the timeless and trusted original cream and lotion formulas
Olay Complete - a range of moisturisers that give the skin a complete balance of moisturising ingredients and essential vitamins and extracts-plus UVA and UVB protection
Olay Total Effects - combines 7 anti-ageing skincare benefits into 1 formula for visibly younger-looking skin
Olay Regenerist - advanced anti-ageing skincare products that help regenerate the skin's appearance without having to resort to drastic measures
Olay Cleansers - a comprehensive new range of cleansers that offer a variety of cleansing options for different skin types.
Olay is a champion in the anti-ageing category, offering proven efficacy compared to many high-end products, as well an affordable, effective alternative to cosmetic surgery. Every day, a team of top scientists and research and development experts are dedicated to delivering products at the pinnacle of science and innovation. Olay successfully demonstrates that natural, beautiful skin can be achieved without invasive procedures, by creating products that:
Target the three hardest areas to treat - eyes, jaw line and neck. Olay Regenerist Micro Scuplting Cream provides extra hydration to give these tough areas an anti-ageing boost
Combine the benefits of 7 age-fighting treatments in one cream. You can fight all 7 signs of ageing in one easy step with products from the Olay Total Effects range
Reduce the appearance of lines and wrinkles in just one application3 (Olay Regenerist Wrinkle Revolution Complex)
For further information:
Stockist details 1800 028 280 or go to www.olay.com.au
Olay's Facebook page: www.facebook.com/OlayANZ