913,986 Australians have an eating disorder and this number is estimated to increase to more than one million people in Australia by 2022.

Dr Rick Kausman, used his extensive experience, including more than 20 years' of treating patients with weight and body image issues, disordered eating and eating disorders, to build the 'If not dieting empowerment card' app. The app is based on Dr Rick Kausman's best-selling book, 'If not dieting, Then What' and will help users on the path to a healthier life by assisting them to eat sensibly, feel better about their body image and to help maintain their healthiest weight.

The 'If not dieting empowerment card' app embodies the spirit of No Diet Day, helping to celebrate body acceptance and diversity, while promoting a healthy lifestyle and the futility of dieting.