INCUBATOR is a new trade event concept. It is designed to stimulate commerce within the creative industries and help Australian creative professionals get ready to take full advantage of the future National Broadband Network. The launch event focuses on film and music, and engages advertising, media and creative production services.

INCUBATOR is Australia's first marketplace for creating, co-producing, buying, selling, financing, licensing, distributing and marketing creative properties for all outlets and media platforms. It will showcase the work and the people from creative industries to encourage open innovation within the creative industries and with small businesses working in sectors like retail, sporting, tourism, hospitality, finance, FMCG and manufacturing who are interested in finding new creative suppliers and new creative properties to leverage in delivering their offering and marketing thereof.