Great Wrap champions a waste-free future with home compostable stretch wrap.
Melbourne start-up develops solution to one of the world's greatest problems, plastic.
Great Wrap, Australia's first and only manufacturer of certified home compostable cling wrap, opens solar powered factory in Melbourne and launches a Melbourne-made formula.
Co-founded in 2020, by husband and wife duo Jordy and Julia Kay, the two began manufacturing overseas and have since developed a formula using food waste, now made in Melbourne. Great Wrap provides a fix for household waste challenges and unlike biodegradable products that break down into microplastics, Great Wrap breaks down into carbon and water when placed in a compost pile in less than 180 days.
The wrap is Australian-made and owned and is made by diverting food waste from landfill and converting it into the main raw ingredient. The majority of the cling wrap is made from food waste (potato waste), and the remaining materials are all certified compostable – the team is actively working towards a 100% food waste product by the end of 2021.
Jordy and Julia Kay, Co-founders said "Cling wrap is a convenient everyday essential that's market has remained uninterrupted since the 1940's, and in Australia alone we go through 150,000 tonnes of stretch wrap each year. By the end of 2021, we plan to turn ⅓ of this figure into plant-based wrap, launch commercial kitchen and pallet wraps, and expand internationally.
Our vision is to convert 300,000 tonnes of food waste into resin for Great Wrap by 2023, and have a formula that is marine biodegradable, meaning it will break down once it's in the ocean. We're turning waste into opportunities and we really care about what we're doing" Jordy said.
Great Wrap received a $20,000 grant from Amazon, and investment support in 2020 which helped them reach their goal to manufacture solely in Australia.
Simon Griffiths, CEO & Founder of Who Gives A Crap, is a proud personal investor in the Great Wrap journey. Simon says, "plastic waste is a huge problem behind the curtain of almost every product driven business. It's been something we've worked hard to eradicate in our supply chain and is something that I think everyone needs to be more conscious of.
This product allows Australians to work towards a more sustainable lifestyle by making a simple compostable switch. I can't wait to work with Great Wrap this year so we can close the plastic waste loop completely."
Julia said, "If only 1% of the population composted food scraps instead of throwing them in the bin, it would save 45 million kgs of CO2, which is equal to taking ≈ 60,000 cars off the road each year. We've made it possible for Australians to ditch plastic without changing their habits and we're proudly helping people take a step in the right direction.
When we design products, we think about where we want the world to be in 10 years and then create processes for those products, today. Our company exists to solve problems, not create them."
Great Wrap certified home compostable cling wrap rolls are now available to purchase online at www.greatwrap.co. Direct to consumer, wholesale and a subscription model are available. RRP $14.95 2 x 30m rolls.
A compostable cling wrap business - the only certified manufacturer in Australia and we they have a solar powered factory in Melbourne where they are producing compostable wrap around the clock.
Why is that important? Well, it's no secret we're heading towards a climate crisis and we are increasingly aware of what we as Australians need to do to minimise our footprint on Earth. But we're still far from where we need to be to limit greenhouse gas emissions and plastic pollution, among other things.
We launched in 2020 after our Co-founders Jordy and Julia Kay noticed the excessive amount of plastic wrap that was heading straight to landfill each year. Jordy, a former winemaker and Julia, a former architect knew what they had to do to provide a solution to this ongoing challenge.
What's so special about us? unlike biodegradable products that break down into microplastics, our compostable cling wrap breaks down into carbon + water in less than 180 days in your home compost – that's faster than an orange peel.
We thought your readers might be interested to learn more about how they can help reduce their plastic waste and the benefits of turning to composting at home.
Review: While Great Wrap is still on the high end of the price scale for cling wrap, think of how little the extra cost is for such a massive reward. Great Wrap, is changing Australia (and potentially the world's) future in plastic waste for good.. You don't have to change your lifestyle to make a difference, just change products, you will be helping reduce our waste problem and creating a better future for you and your children. Another thing I love about Great Wrap is how they make the roll so compact, which is great for travel or just some extra space in your kitchen. Get on board, support those making a change for better, and Australians who are paving the way. ***** for Great Wrap sign me up.