Returning for its fifth year, Sacred Heart Mission 'Give A Frock' campaign is calling on Melburnians to dig deep into their closets, host their own 'frock party' or shop at any of its 12 op shops to help raise funds for the Sacred Heart Mission's Woman's House, which supports women experiencing homelessness.
This year's campaign brings with it Australia's most sought-after fashion stylist, Elliot Garnaut, supported by fellow stylist and fashion columnist, reporter at the Herald Sun and Weekly Times, Anna Byrne, as its new ambassadors who will both host lucrative fashion events throughout the month of the campaign.
Sacred Heart Mission 'Give A Frock' Donation Day
When: Saturday 17 August, 2019
Where: Sacred Heart Mission, 110 Commercial Road, Prahran, VIC
Who: Elliot Garnaut, Anna Byrne and Melburnians donating their pre-loved frocks and shopping at Sacred Heart Mission
Time: 12pm – 2pm
Sacred Heart Mission has a long history of effectively assisting the most disadvantaged members of our community to rebuild their lives. Since opening its doors in 1982, the Mission has evolved into an innovative organisation, sustained by a deep pool of generosity and support from the community.
The 'Give A Frock' campaign first launched in 2015 when D'Arne Finnis, St Kilda Football Club's CEO Matt Finnis' wife and friend of the Mission, wore a dress she bought from the Mission's South Melbourne op shop to the Brownlow Medal red carpet.
Other women from the fashion and AFL worlds, including AFL CEO Gillon McLachlan's wife Laura McLachlan, followed suit by donating their pre-loved frocks from the Brownlow and other events, and thus the 'Give A Frock' campaign was born.
Now run under the banner of 'Women for Women', a passionate women-only volunteer committee, the op shop campaign raises important funds and supports those who may be socially isolated.