IKEA opens the doors to the IKEA SÖMN [Sleep] Studio - a pop up sleep festival, featuring FERMENTED, a dining experience to help Aussies catch their best Zzz's
IKEA is launching a series of immersive sleep experiences, hosting their first festival of sleep on the shoreline of Sydney's iconic Bondi Beach.
The IKEA SÖMN [Sleep] Studio consists of free bookable events, dedicated to providing sleep solutions and inspiring the many Australians to sleep better and wake up refreshed everyday.
Guests will have access to insightful and thought-provoking panels and discussions exploring the truth about sleep, wellness and wellbeing and the future of sleep.
At night, the festivities will turn into the best night's sleep for one lucky couple. Consumers will have the chance to win an overnight sleep experience and wake up to the stunning views of the world-famous Bondi Beach in their very own seaside scandi-inspired Tiny home with the launch of IKEA Australia's first B&B.
Open throughout the day and in an effort to help Sydney-siders sleep better, IKEA will open the doors to FERMENTED, a pop-up cafe where guests can choose from a wall of fermented condiments on display to have with their Swedish-inspired meal. With research linking gut health and a person's microbial ecosystem to the quality of sleep, the unique dining experience looks to bring to life the importance of diet in getting a good nights sleep.
Mark Mitchinson, Country Sales Manager IKEA Australia says, "At IKEA we know that sleep is a crucial necessity to living a better everyday life, and as experts in life at home, we want to inspire the many Australians to create an ideal and healthy sleep environment so they can feel refreshed and recharged.
While we all have different wants and needs when it comes to the perfect bedtime set-up, we all strive to achieve the same thing - to get the best night's sleep everytime we go to bed. We are thrilled to invite Australians to mix up their daily routine and immerse themselves in a place they can unwind, switch off and learn more on how to sleep well."
7am – 9pm, Thursday 28th March
In an effort to help Sydney-siders sleep better through highlighting the link between gut health and sleep, IKEA is launching FERMENTED, Bondi's first ever pop-up cafe where guests can choose from the wall of fermented condiments on display to have with their Swedish inspired meal. Open all day, guests can pop into the event to unwind and enjoy the seaside views on the balcony while they sample the range of pickled and fermented delights.
Launch and opening of FERMENTED, with morning hosted by Sarah Wilson
7.30am – 9.00am, Thursday 28th March
To kick off the jam-packed day of events, guests are invited to join us for the opening of FERMENTED. Hosted by renowned author, Sarah Wilson, guests will be invited in for a nutritious breakfast, where they choose one of the many condiments on display with recommendation from the chef, and also be part of a fermenting masterclass with Sarah. Guests will then hear from Sarah as she shares her views on the importance of gut health and how it impacts sleep. Guests will be able to take a condiment sample home as well as some easy recipes.
Panel discussion: The truth about sleep
10.00am – 11.30am, Thursday 28th March
IKEA brings together sleep experts in the field of science, health and design, to uncover the truth about sleep. How can science-based knowledge, design and wellbeing practices intersect to help Aussies get enough sleep to ensure they are productive each and everyday?
Panelists will include: Dr Elise Facer-Childs (Monash Univeristy) whose research looks into the individual differences when it comes to sleep having recently released a report on productivity of 'night owls' and 'morning larks'; Dr Thea Brejzek (UTS) who will explore the future of sleep; and morning radio personalist Matt De Groot to share his insights into the real-life impact of early morning radio and news.
Tackling what keeps you up at night Fika and sleep advice with The Sleep Specialist, Olivia Arezzolo
1.30pm – 3.30pm, Thursday 28th March
Pack the family and join us for a beachside high tea, creative activities for the kids and small group consultation with sleep expert Olivia Arezzolo, The Sleep Specialist.
While your little ones are off creating their next masterpiece, guests will enjoy a Swedish inspired high-tea while Olivia guides them through a range of advice and techniques to get a better night's sleep. There will be three one-hour sessions starting at 1.30pm, 2pm and 2.30pm with a 30 min sleep advice session followed by a personalised scent creation where guests can make their own aromotherathy pillow spray to help them get to sleep.
IKEA x UTS: On the Future of Sleep Exhibition
4.00pm - 5.00pm, Thursday 28th March
Showcasing insights and models of the Future Bedroom, students from the IKEA x UTS Future Living Lab will come together to talk through their designs and research.
The event will be open to the UTS students, friends and family as an exhibition of their work.
The best of Story Club: Bedtime stories
6.30pm – 9:00pm, Thursday 28th March
Join us for an evening of Bedtime stories with Story Club, an evening of live story-telling with Zoe Norton Lodge, Ben Jenkins and Phil Spencer. Dine on the delights from FERMENTED and drinks from the Tea Bar, including an exclusive night cap to sip on to help you get ready for bed.
For more information on IKEA SÖMN Studio and to book your place on the guest list, please visit https://www.ikea.com/au/en/campaigns/sleep-studio.html
ADDRESS: North Bondi Surf Life Saving Club, Campbell Parade, North Bondi NSW 2026
GETTING THERE: The North Bondi Surf Life Saving Club is located on the corners of Campbell Pde and Ramsgate Ave. in North Bondi. Parking is available on the street or in the Bondi Beach parking lot.
OPENING TIMES: Open 7.30am – 9.00pm
FEE: Free of charge
AGE RESTRICTIONS: All ages for all event with the exception of Story Club which is 18+ PLEASE NOTE: *Due to high-levels of public demand guest list spaces are limited and we will provide email confirmation of your allocated slot