Fresh Violet is back with an exciting new video and single Natural Born Killers (feat. Mr Ruckman) taken from her forthcoming debut album 50 Shades Of Violet - set for release later this year. The clip reflects a darker more playful energy from Violet, reinvigorating the sound from her 2017 single Gangsta whist maintaining the unapologetic attitude from her 2018 prelude EP ACKBARS.
Taking on a Harley Quinn and Joker styled relationship, the short film for NBK drips with inspiration from the film of the same name released in 1994. It displays Violet and Mr Ruckman on a wild rampage through the city streets, ticking off members from their hit-list with each verse. The intricately scripted, call-and-response wordplay delivers an exciting performance with unnoticed double-entendre punchlines jumping out from the duo with each listen.
Natural Born Killers unveils an impenitent honesty to Fresh Violets personality, showcasing a never before seen anger in her work, revealing one of the 50 Shades of Violet that can be expected from her highly anticipated debut album.
Question: How would you describe your music?
Fresh Violet: I'm a hip-hop artist; I rap and create beats electronically, sometimes incorporating acoustic instruments. I try to always approach each song from a different angle, a lot of my music is upbeat and fun but this one is an angry song.
Question: What inspired the track, Natural Born Killers?
Fresh Violet: Domestic abuse/violence and my rage at perpetrators of it. Ruckman and I go on a killing spree in this track and he decided to murder whack rappers.
Question: What was it like working with Ruckman?
Fresh Violet: Ruckman is so great; I've always looked up to him as an artist and was really stoked that he would want to work with me. We had a great time through the whole process; he was the perfect person to have on this track with me.
Question: What inspired the video clip for Natural Born Killers?
Fresh Violet: It's based on the 1994 Oliver Stone film that the track was named after. We recreated the scenes, costumes and atmosphere really carefully. I can't tell you how many times I've watched the original film now. I even stuck vinyl wrap on my car to try and make it as close to possible as the car in the film and messed up my paint job!
Question: How does it feel to hear your songs on Triple J?
Fresh Violet: So amazing! Like a dream! It seemed like an impossible goal. No one expected me to get this far. It motivates me to find out what other impossible things I can achieve.
Question: Which is your favourite song to perform live and why?
Fresh Violet: I love performing all the tracks from 50 Shades of Violet, the album I'm about to release.
Question: If you could have anyone, in the world, attend a show, who would it be?
Fresh Violet: A couple of people on my creative team haven't seen me live yet, so Dom and Vanessa you have VIP tickets to the next show!
Question: Do you prefer performing live or recording?
Fresh Violet: Both are really rewarding in different ways. I think the writing process is possibly my favourite part of everything because I always have too much stuff in my head so it's good to get it out.
Question: What motivates you most when writing music?
Fresh Violet: I consider it the most important part of my job and I take my job really seriously so I feel like terrible if I'm not doing it.
Question: Which music/artists are you currently listening to?
Fresh Violet: All different artists, all the time. I've been loving Nicki's album and I've recently been bumping IDK, J.I.D., Mick Jenkins, EARTHGANG. More locally, Kwame is my favourite at the moment.
Question: What or who was your inspiration to go into the music industry?
Fresh Violet: I just have to make stuff or I start going crazy. I've never done anything else.
Question: If you could collaborate with another artist, who would it be?
Fresh Violet: My ultimate career goal is to collaborate with Kreayshawn (laughs) sorry not sorry.
Interview by Brooke Hunter